imPRessions


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August 15, 2018

PR Tips For Getting Speaking Engagements

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled as…
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August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and  YouTube — removed at least some of its pages or broadcasts in response to public pressure….
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July 25, 2018

How Not To Apologize

by: in: Crenshaw Communications, imPRessions, reputation

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched…
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June 27, 2018

The Ultimate Cheat Sheet On Choosing A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time…
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June 11, 2018

What PR People Should Know About SEO

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and SEO were once worlds apart, with no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on getting backlinks and website-stuffed keywords to drive search rankings. What changed? Now there’s a growing area of commonality as traditional public relations…
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May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

by: in: Crenshaw Communications, imPRessions, public relations, reputation

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen…
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May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team  must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client,…
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