imPRessions

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December 10, 2019

Was Away On A Mission Impossible?

by: in: imPRessions, public relations

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire…
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November 22, 2019

A PR Guide To Surviving Thanksgiving

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last year’s…
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November 14, 2019

PR Tips On Being A Quotable Media Resource

by: in: Crenshaw Communications, imPRessions, media relations, public relations

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances…
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October 4, 2019

Can PR Take Ownership Of Reputation?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and even customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations…
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September 18, 2019

Can A PR Plan Succeed Too Well?

by: in: Crenshaw Communications, imPRessions, public relations, technology

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay…
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September 5, 2019

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

by: in: creativity, Crenshaw Communications, imPRessions, public relations

We’re hearing a lot about how automation and machine learning can make our lives easier, as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and…
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August 20, 2019

“Stakeholder Value” Is Good PR — And Good Business

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms….
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August 5, 2019

Edelman Falls Short As PR Industry Leader

by: in: crisis management, imPRessions, public relations

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a…
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July 10, 2019

Why PR Pros Are The Most Versatile Writers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters.  That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still…
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June 26, 2019

When The CEO Should Be The PR Spokesperson

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Research by Chief Executive magazine and the USC Annenberg Center…
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