branding

9
March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

by: in: advertising, branding, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands…
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7
January 27, 2010

Does Apple Have A "Female Problem"?

by: in: branding, communications, Crenshaw Communications

No other company could have raised the anticipation bar as high and managed the PR tsunami as deftly as Apple did in the months leading up to the unveiling of the new iPad tablet. But contrary to the stratospheric expectations, the iPad didn’t self-levitate, dispense cash, or heal the sick. Apple-watchers had their criticisms. Many called it nothing more than…
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4
January 9, 2010

Lady Gaga and Polaroid: Beautiful Music or Bad Romance?

by: in: advertising, branding, celebrity, communications, creativity, Crenshaw Communications, marketing, public relations, technology

  Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card.  Okay, the pairing might be a…
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1
December 21, 2009

Domino's Serves Up A New PR Recipe

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product –…
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4
November 17, 2009

Sarah Reloaded: Palin's PR Offensive

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

“She’s not retreating, she’s reloading.” That’s how Sarah Palin, quoting her father, describes her re-emergence on the scene at the end of her memoir, Going Rogue: An American Life. It’s also a pretty fair description of the preparation for the PR offensive mounted to promote the book. Palin’s come out with guns blazing. Some reviewers have dismissed…
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0
October 9, 2009

The Merrill Lynch Bull Charges Back, More Softly This Time

by: in: advertising, branding, communications, Crenshaw Communications, marketing

    One of many painful sidebars to last year’s Wall Street bloodbath was the swift death of seemingly invincible brands, including former financial powerhouses Lehmann, Bear Stearns, and Merrill Lynch. The human toll was so vast that no one gave much of a thought to the vanquished logos. But, as symbolism, their disappearance rubbed…
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0
September 17, 2009

Will Healthcare Damage Brand Obama?

by: in: advertising, branding, communications, Crenshaw Communications, leadership, marketing, public relations

      In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may…
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0
July 28, 2009

It’s No Contest, The Netflix Prize Is A Winner

by: in: branding, communications, Crenshaw Communications, marketing, public relations, technology

Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm. I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the collaborative filtering…
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4
June 12, 2009

Twitter: Is Anyone Listening?

by: in: branding, communications, Crenshaw Communications, public relations, social media

  During the months I’ve spent reading about and using Twitter, I’ve analogized it to many things, depending on my mood and its usefulness. At various times, I compare it to: a cocktail party; a real-time search engine; email for exhibitionists; a high-school popularity contest; and heroin.  Personally, I find it both frustrating and fascinating. But,…
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0
May 29, 2009

Does Bing Hit The Mark?

by: in: branding, Crenshaw Communications

  Yesterday at the D: All Things Digital Conference, Microsoft announced that it will launch Bing, a rebuilt search engine that it hopes will help consumers make better decisions, redefine the category, and maybe even give Google a run for its money. Bing is really a rebranding of Microsoft Live Search, with some nifty new features thrown in. It’s gotten…
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0
May 18, 2009

Can’t Beat ‘Em? Re-Brand ‘Em!

by: in: branding, Crenshaw Communications, leadership

  Words are important. That’s why it’s not just the swine flu virus that’s gotten a nifty new government-issue name. Washington is in a frenzy of rebranding. The Obama administration has rejected the Bush-era “global war on terror” in favor of the more oblique “overseas contingency operation.” In a particularly awkward phrasing, Homeland Security Secretary Janet Napolitano calls…
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