communications

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November 13, 2013

A PR Review of the Best and Worst Public Apologies

by: in: communications, Crenshaw Communications, imPRessions, public relations

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of…
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November 12, 2013

Tuesday Tips: So You Want to Hire a PR Firm? Eliminate these Roadblocks First

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into…
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November 6, 2013

6 Things That Undermine A Strategic Communications Plan

by: in: communications, Crenshaw Communications, imPRessions, public relations

Strategic communications is more than a business buzzword. A well-designed communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a plan that focuses on the right message mix, communications channels, and…
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October 24, 2013

PR Pros In A “Content Frenzy” (or “Blurred Lines”)

by: in: communications, Crenshaw Communications, imPRessions

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content…
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October 10, 2013

PR and Content Marketing: Made For Each Other

by: in: communications, Crenshaw Communications, imPRessions, public relations

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish:  Content Marketing is the New PR.”  It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR…
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September 23, 2013

What Startups Should Know About Public Relations

by: in: communications, Crenshaw Communications, imPRessions, public relations

Many startups or emerging businesses can benefit from an investment in public relations. It’s a cutthroat world out there, with all manner of new and fast-growing companies competing fiercely for media and investor attention. Most entrepreneurs realize that a well-focused PR program can help drive visibility, highlight what makes the business or its products different,…
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September 17, 2013

Tuesday Tips: PR Pointers for Mobile Content

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more…
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July 25, 2013

PR Should Own Real-Time Marketing

by: in: communications, Crenshaw Communications, imPRessions, marketing, public relations

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste,…
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June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

by: in: branding, celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living…
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May 20, 2013

PR Myths and Facts for Marketers

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not…
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May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts…
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April 10, 2013

Should PR Own Social Media?

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget…
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March 27, 2013

Is Tiger Woods Back?

by: in: branding, celebrity, communications, imPRessions, marketing, public relations, reputation

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is…
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March 20, 2013

How To Create Brand Advocates and Evangelists

by: in: branding, communications, Crenshaw Communications, imPRessions, public relations, reputation

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them.  Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The…
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March 14, 2013

9 Things You Should Never Say To A PR Firm

by: in: communications, Crenshaw Communications, imPRessions, public relations

Clients and prospective clients are the lifeblood of any PR agency. We love them! But they do say odd, confusing, and even exasperating things at times. Here’s a list of some of our favorites. “We finally figured out what we need. Let’s do a viral video!” “We’re looking for someone to grow with us.” “We’d like…
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March 7, 2013

How To Protect Your Digital Reputation

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public…
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February 20, 2013

How To Think Like A PR Person

by: in: communications, Crenshaw Communications, imPRessions, public relations

What is it about professional stereotypes? Take public relations, for example: are certain people innately attracted to it, or do we adopt habits and personality traits over time? When an entry-level staffer asked me how to “think like a PR person,” it actually got me thinking…about PR. What differentiates someone in our business? Here’s my…
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January 21, 2013

Armstrong Interview Is A Winner for Oprah

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

Lance Armstrong’s much-touted one-on-one confessional with Oprah,  broadcast last Thursday and Friday on the Oprah Winfrey Network (OWN), was a winning performance. Not for Armstrong; for him, the road ahead seems very rocky. But for Oprah and her namesake network, the sitdown was a breakout accomplishment. You could practically hear the sound of millions of…
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January 3, 2013

8 Ways To “Socialize” A PR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make…
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December 28, 2012

Secrets of a Successful CSR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

It’s no surprise that public trust in corporations, along with government and faith institutions, seems to be at an all-time low. According to the Reputation Institute’s 2012 Corporate Social Responsibility RepTrak 100 Study, only 17% of respondents trust what companies promise in their marketing. What’s more, a mere 6% perceive the top 100 companies as…
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December 20, 2012

The Most Notable CEO Apologies of 2012

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

The public apology has long been a staple of PR and reputation management, and this year saw a large number of C-level mea culpas. Some were mandated, while others were designed to beg forgiveness, right wrongs, or restore good will. Here’s my list of the most notable. Picture this: Instagram is forced to backpedal after…
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December 12, 2012

Five Ways PR Can Build Brands

by: in: branding, communications, Crenshaw Communications, imPRessions, marketing, public relations, reputation

It’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even…
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December 2, 2012

Will The AirPR Model Fix The PR Business?

by: in: communications, Crenshaw Communications, imPRessions, public relations

Muckrack CEO Greg Galant’s piece,”Why Public Relations Gets No Respect” hit a nerve in our industry. Though the post drew some indignant responses from the PR community, it was a thoughtful and relatively optimistic assessment of PR’s value, thanks to digital measurement tools, the prevalence of social media, and PR’s increased scaleability due to more…
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