communications

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June 17, 2009

The Social Media Revolution That Wasn’t

by: in: communications, Crenshaw Communications, social media, technology

In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter…
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June 12, 2009

Twitter: Is Anyone Listening?

by: in: branding, communications, Crenshaw Communications, public relations, social media

  During the months I’ve spent reading about and using Twitter, I’ve analogized it to many things, depending on my mood and its usefulness. At various times, I compare it to: a cocktail party; a real-time search engine; email for exhibitionists; a high-school popularity contest; and heroin.  Personally, I find it both frustrating and fascinating. But,…
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June 10, 2009

Has Twitter Jumped The Shark?

by: in: advertising, communications, Crenshaw Communications, public relations, social media, technology

      It’s a running joke among people in communications that, today, everyone’s a social media expert.  Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? …
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May 22, 2009

Partnership Unlimited

by: in: communications, Crenshaw Communications, leadership, public relations

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business.  The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also…
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April 30, 2009

Branding A Pandemic or "Aporkalypse Now"

by: in: communications, Crenshaw Communications, crisis management, public relations, social media

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World…
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April 27, 2009

Can Craigslist Limit the Damage?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

  We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and…
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April 20, 2009

Ford Throws A Social Media Fiesta

by: in: communications, Crenshaw Communications, public relations, social media

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars,  and social media influencers – for six months.  The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas…
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April 16, 2009

When Bad Things Happen To Good Brands

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens.  Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube…
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April 13, 2009

Amazon Turns Up the Gay-dar?

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Last week a friend joked that, based on her Caucasian husband’s onetime purchase of a novel by bestselling author Toni Morrison as a gift on amazon.com, the site now “thinks he’s an African-American lesbian,” and we had a laugh about the advantages (and drawbacks) of collaborative filtering software.   So, I was unaware of the furor surrounding an apparent change…
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April 10, 2009

The Label Made Me Do It

by: in: communications, Crenshaw Communications

    As someone who’s spent years working on behalf of food and health brands, I understand the critical need for solid communication about the nutritional value – or lack of it – in food products, particularly convenience or fast foods. But, when I read about lawsuits against food companies filling up the court dockets, as…
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February 23, 2009

Truth and Consequences

by: in: communications, Crenshaw Communications, leadership

Transparency and honesty are good things, right?  They build trust, and trust engenders loyalty.  But, here’s a dilemma.  What happens when telling the truth makes the situation worse? Case in point:  President Obama cautions that a full economic recovery could take years, and the market shudders.  Senator Dodd refers to bank nationalization, which most experts believe…
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February 18, 2009

Frugal is the New Black

by: in: communications, Crenshaw Communications, marketing, public relations

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align…
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