Crenshaw Communications



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August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick…
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June 8, 2017

A Summer PR Playlist

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment.  But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we…
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May 18, 2017

Six Steps to Better PR/Media Relationships

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than…
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May 12, 2017

Making The Most Of A Hashtag Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when…
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April 25, 2017

American Airlines Soars Through A Potential Crisis

by: in: Crenshaw Communications, imPRessions, public relations, reputation

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who…
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April 14, 2017

How To Negotiate A PR Contract

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized

    Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own…
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April 7, 2017

Boosting PR Campaigns With Targeted Video

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic…
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