Crenshaw Communications


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January 17, 2018

Are CEOs Ready To Embrace Social Activism?

by: in: Crenshaw Communications, imPRessions, reputation

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility…
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December 29, 2017

Trends That Will Shape PR in 2018

by: in: Crenshaw Communications, imPRessions, public relations

What can PR  professionals expect in 2018? Despite the acceleration of change, new directions don’t always announce themselves. Yet in 2017 we’ve seen specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands  went…
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December 15, 2017

Top PR Takeaways For The Year

by: in: Crenshaw Communications, public relations

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from…
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November 22, 2017

Top PR Holiday Pitching Tips

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tis the season for public relations‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th…
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November 20, 2017

How To Engage Millennials In Corporate Social Responsiblity

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual #givingTuesday on November 28 will probably…
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October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

by: in: Crenshaw Communications, imPRessions, public relations, reputation

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds…
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September 15, 2017

Top Must-Read Books For PR Professionals

by: in: Crenshaw Communications, PR Fish Bowl, public relations

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! We’re talking about long-form thought pieces, well-written blogs posts, and newsletters designed for particular verticals. We’re also talking about books. According to the Pew Research Center,…
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September 13, 2017

PR Heroes Of The Hurricanes

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in…
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September 6, 2017

PR Tips On Being Quoted In The Media

by: in: Crenshaw Communications, imPRessions, public relations

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or…
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August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick…
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