crisis management

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April 27, 2009

Can Craigslist Limit the Damage?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

  We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and…
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April 22, 2009

Staying Green When You're in the Red

by: in: Crenshaw Communications, crisis management, reputation

  For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete…
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April 16, 2009

When Bad Things Happen To Good Brands

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens.  Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube…
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April 13, 2009

Amazon Turns Up the Gay-dar?

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Last week a friend joked that, based on her Caucasian husband’s onetime purchase of a novel by bestselling author Toni Morrison as a gift on amazon.com, the site now “thinks he’s an African-American lesbian,” and we had a laugh about the advantages (and drawbacks) of collaborative filtering software.   So, I was unaware of the furor surrounding an apparent change…
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