marketing

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December 28, 2009

Will E-Books Save Publishing?

by: in: advertising, Crenshaw Communications, marketing, public relations, technology

While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were…
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December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

by: in: advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement…
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1
December 21, 2009

Domino's Serves Up A New PR Recipe

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product –…
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2
December 11, 2009

Will Tiger Woods Sink Celebrity Endorsement?

by: in: advertising, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation

  The seemingly endless Tiger Woods scandal, and the well-worn implications for PR and crisis management, have me thinking instead about another aspect of our business – the celebrity endorsement. In this case, the negative fallout is so dramatic – and so unanticipated – that I have to wonder. Could brands become wary of getting…
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3
December 4, 2009

How Method Cleaned Up A PR Mess

by: in: communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

How do you clean up a PR mess? That’s the question Method, the natural cleaning products company, asks after a video created to rally support for the Household Products Labeling Act, which would mandate disclosure of chemical ingredients in common cleansers, somehow went toxic. It went from being the toast of the ad world to…well, just toast….
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1
November 30, 2009

Shopping Holidays Are On A Roll

by: in: Crenshaw Communications, marketing, public relations, social media

As an inveterate procrastinator and hater of crowds, I’ve always avoided Black Friday, except as a business angle for retail clients. And Cyber Monday, despite a similar usefulness, seemed a little like Grandparents Day…you know, an attempt by marketers to create a commercial holiday that never really, um, clicks. Maybe it’s the “cyber” label, which hasn’t been in the…
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4
November 17, 2009

Sarah Reloaded: Palin's PR Offensive

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

“She’s not retreating, she’s reloading.” That’s how Sarah Palin, quoting her father, describes her re-emergence on the scene at the end of her memoir, Going Rogue: An American Life. It’s also a pretty fair description of the preparation for the PR offensive mounted to promote the book. Palin’s come out with guns blazing. Some reviewers have dismissed…
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3
October 26, 2009

Ready or Not, Here Comes SideWiki

by: in: advertising, Crenshaw Communications, marketing, public relations, reputation, social media

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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October 9, 2009

The Merrill Lynch Bull Charges Back, More Softly This Time

by: in: advertising, branding, communications, Crenshaw Communications, marketing

    One of many painful sidebars to last year’s Wall Street bloodbath was the swift death of seemingly invincible brands, including former financial powerhouses Lehmann, Bear Stearns, and Merrill Lynch. The human toll was so vast that no one gave much of a thought to the vanquished logos. But, as symbolism, their disappearance rubbed…
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2
October 2, 2009

Why Twitter Could Be Worth A Billion Dollars

by: in: communications, Crenshaw Communications, marketing, public relations, social media, technology

The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone…
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September 29, 2009

Top Social Media Sins

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a…
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1
September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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September 17, 2009

Will Healthcare Damage Brand Obama?

by: in: advertising, branding, communications, Crenshaw Communications, leadership, marketing, public relations

      In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may…
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August 11, 2009

Penny Pranks Pay Off For Office Max

by: in: advertising, creativity, Crenshaw Communications, marketing, public relations, social media

  Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning.  This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that…
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July 28, 2009

It’s No Contest, The Netflix Prize Is A Winner

by: in: branding, communications, Crenshaw Communications, marketing, public relations, technology

Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm. I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the collaborative filtering…
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July 22, 2009

Cola Rivals Engage…With Each Other

by: in: advertising, Crenshaw Communications, marketing, public relations, social media

It took me a while to get the Coke-Pepsi social media handshake thing.     I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm…
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February 18, 2009

Frugal is the New Black

by: in: communications, Crenshaw Communications, marketing, public relations

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align…
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