imPRessions



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May 11, 2018

Brands Bungle Response To Michael Cohen Scandal

by: in: Crenshaw Communications, imPRessions, public relations

This week two sophisticated corporations faced an unwelcome PR challenge. AT&T and pharma giant Novartis were confronted with awkward and pressing questions about “consulting” payments each made to a company set up by Donald Trump’s personal lawyer Michael Cohen. In each case, the public response left a lot to be desired. Cohen is under criminal investigation for…
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April 26, 2018

NFL PR: Protest Is On The Clock

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
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April 24, 2018

Influencer Relations For B2B Brands

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Yet influencer PR for B2B brands is also an effective way to reach prospects throughout the customer journey, from lead generation to purchase and beyond. For B2B companies, programs that involve third-party influencers can require more…
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April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley…
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April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

by: in: Crenshaw Communications, imPRessions, public relations

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some…
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April 12, 2018

8 PR Tools for B2B Thought Leadership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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March 27, 2018

How The Parkland Students Are Winning The PR Battle

by: in: Crenshaw Communications, imPRessions, public relations

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm limits. In just six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than…
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March 20, 2018

How PR Measures Corporate Reputation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can…
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March 13, 2018

Global PR Trends And Practices In An Age Of Uncertainty

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Every two years, the New York-based Corporate Communication International (CCI), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offers fascinating insights about the PR landscape today. Speed…
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March 7, 2018

The Evolution Of Social Marketing In PR: A Snapshot

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an…
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February 27, 2018

A PR View Of Brands In The Crosshairs

by: in: Crenshaw Communications, crisis management, imPRessions, leadership, public relations

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more…
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