public relations





0
October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

by: in: Crenshaw Communications, imPRessions, public relations, reputation

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds…
Read more



0
September 13, 2017

PR Heroes Of The Hurricanes

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in…
Read more



0
September 6, 2017

PR Tips On Being Quoted In The Media

by: in: Crenshaw Communications, imPRessions, public relations

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or…
Read more


0
August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick…
Read more










0
June 8, 2017

A Summer PR Playlist

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment.  But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we…
Read more



0
May 12, 2017

Making The Most Of A Hashtag Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when…
Read more




0
April 25, 2017

American Airlines Soars Through A Potential Crisis

by: in: Crenshaw Communications, imPRessions, public relations, reputation

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who…
Read more




0
April 14, 2017

How To Negotiate A PR Contract

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized

    Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own…
Read more



0
April 7, 2017

Boosting PR Campaigns With Targeted Video

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic…
Read more


0
April 5, 2017

Tap Into These Influencer Trends For Better PR Results

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to…
Read more