public relations




1
January 31, 2019

Challenger Brands: Here’s How To Win At PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands…
Read more







2
January 11, 2019

5 Tips To Build Stronger Media Relationships In 2019

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic…
Read more





0
December 28, 2018

The PR “Losers” of 2018

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s…
Read more







1
December 6, 2018

The Problem With Influencers

by: in: Crenshaw Communications, imPRessions, public relations

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially…
Read more




1
November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. No…
Read more