public relations

0
May 22, 2014

Is PR The New Advertising?

by: in: Crenshaw Communications, imPRessions, public relations

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and…
Read more


1
May 15, 2014

Good Public Relations Is A Two-Way Dialogue

by: in: communications, Crenshaw Communications, imPRessions, public relations

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning…
Read more


0
April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By…
Read more



2
April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

by: in: communications, Crenshaw Communications, imPRessions, public relations

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to…
Read more


5
April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

by: in: communications, Crenshaw Communications, imPRessions, public relations

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for…
Read more


0
April 10, 2014

How Strategic PR Makes A Milestone Work Harder

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in…
Read more


0
April 8, 2014

Public Relations And The Boycott Culture

by: in: communications, Crenshaw Communications, imPRessions, public relations

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of…
Read more


0
April 3, 2014

Does This PR Firm Make Me Look Fat? How To Know If Your Agency Is Still A Good Fit

by: in: Crenshaw Communications, marketing, PR Fish Bowl, public relations

Is a little voice telling you that you and your current PR agency are suffering from the business equivalent of the seven-year itch? Are you “growing apart”? Could they be “just not that into you,” or vice versa? There are warning signs that it may be time to re-evaluate and get a fresh start with…
Read more


2
March 31, 2014

Things You Should Never Say To A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects…
Read more


0
March 25, 2014

Fresh Search Techniques Will Fill That Tech or B2B PR Position Today

by: in: account management, Crenshaw Communications, media relations, PR Fish Bowl, public relations

Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates?…
Read more



0
March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
Read more


0
March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

At our New York public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key…
Read more




0
February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

by: in: communications, Crenshaw Communications, imPRessions, public relations

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client…
Read more





0
February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
Read more



0
January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

by: in: Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in…
Read more


0
January 6, 2014

At CES 2014, PR Stunts Abound

by: in: Crenshaw Communications, imPRessions, public relations

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s…
Read more


0
December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless…
Read more




2
December 19, 2013

How Strategic Public Relations Builds Brands

by: in: Crenshaw Communications, imPRessions, public relations

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly.  There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services…
Read more


0
December 14, 2013

WestJet’s Holiday PR “Miracle” Goes Above and Beyond

by: in: Crenshaw Communications, imPRessions, public relations

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers…
Read more