reputation

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August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and  YouTube — removed at least some of its pages or broadcasts in response to public pressure….
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July 25, 2018

How Not To Apologize

by: in: Crenshaw Communications, imPRessions, reputation

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched…
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May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

by: in: Crenshaw Communications, imPRessions, public relations, reputation

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen…
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April 26, 2018

NFL PR: Protest Is On The Clock

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
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April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley…
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March 20, 2018

How PR Measures Corporate Reputation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can…
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February 26, 2018

KFC Crisis Response Is A PR Win

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it…
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February 7, 2018

The Death Of A PR Firm, By Bad PR

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”?  That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client…
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January 17, 2018

Are CEOs Ready To Embrace Social Activism?

by: in: Crenshaw Communications, imPRessions, reputation

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility…
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October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

by: in: Crenshaw Communications, imPRessions, public relations, reputation

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds…
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September 13, 2017

PR Heroes Of The Hurricanes

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in…
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August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick…
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April 25, 2017

American Airlines Soars Through A Potential Crisis

by: in: Crenshaw Communications, imPRessions, public relations, reputation

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who…
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January 19, 2017

How PR And Customer Service Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but…
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April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company  — but it made the rounds in technology circles faster than new malware and probably caused…
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October 19, 2015

The Business Case For Corporate Reputation PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

PR  and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course.  Just look at the Volkswagen diesel emissions scandal.  Its shares tumbled and its chief executive resigned after…
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September 15, 2015

PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision

by: in: Crenshaw Communications, imPRessions, leadership, reputation

The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up…
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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a…
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April 9, 2015

Conferences & Symposia: Potential PR Goldmine

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and…
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April 7, 2015

PR, Pizza, And Crisis Management In Indiana

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the…
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November 18, 2014

Is Anything Ever Really Off The Record?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been…
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