reputation

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October 21, 2011

How To Turn Bad Publicity Into Good PR

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new…
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1
July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t…
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0
June 10, 2011

Apology PR: What Happened To The ‘Good Wife’?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

For the record, I thought Rep. Anthony Weiner’s apology was fairly strong. He accepted responsibility, admitted that he lied, vowed to change, and issued apologies to practically everyone in the universe, even the Democrats’ Darth Vader, Andrew Breitbart. (Who, in a surreal move, nearly hijacked Weiner’s air time…but that’s another post.) Weiner then subjected himself to endless…
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1
June 3, 2011

Crisis PR Tips From “Weinergate”

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as  “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s…
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5
May 15, 2011

Know a Good PR Firm? Burson Marsteller Needs One

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that…
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0
April 28, 2011

Have Press Agents Become “Suppress” Agents?

by: in: celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York…
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3
April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations, reputation

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more,…
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1
April 15, 2011

Chains Serve Up Savvy Response To Drink Mix-Ups

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

  Tempest in a sippy cup? Some might think so. But as one PR expert put it,”the story was too good.” When a Michigan Applebee’s restaurant mistakenly served a pre-mixed margarita to a 15-month-old boy, the chain found itself battling a flood of critical coverage and a reputation threat. The media and blogosphere was stirred…
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1
April 4, 2011

GoDaddy Competitors Move In For the Kill

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

In posting a gruesome video of his African elephant hunt that went viral last week, GoDaddy Founder Bob Parsons may have shot himself  in the foot, at least from an image standpoint. Parsons spent Friday posting statements and offering interviews in defense of his actions. PETA jumped on the story, instantly closing its GoDaddy hosting account…
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5
February 15, 2011

Is Any PR Good PR?

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations, reputation

Of course not.  PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on…
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1
January 30, 2011

“Thanks For Suing Us!” Taco Bell Takes On “Beef-Gate”

by: in: advertising, communications, Crenshaw Communications, crisis management, public relations, reputation

A California woman’s beef with Taco Bell over the ingredients in her taco served up an interesting crisis management case study last week. The food fight has turned into a class-action lawsuit alleging false advertising by the chain. The suit claims its tacos are only 36 percent beef, which, if true, means they wouldn’t even…
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8
January 12, 2011

When Bad PR Is Good For Business

by: in: communications, Crenshaw Communications, public relations, reputation, social media

Boycotts are powerful, but they can also be PR magnets, drawing attention where none is deserved. That seems to be the case with the attempts to pressure Etsy, the online marketplace for handmade goods, to drop one of its sellers. Etsy is known not only for the business opportunities it provides to artist-entrepreneurs, but for…
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2
December 28, 2010

The Best PR Moves of 2010

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

This year brought well-publicized disasters, misbehaving celebrities, and corporate goofs. But, which individuals and companies communicated most skillfully during 2010? Here are our nominees. Wikileaks. Whether Julian Assange is a hero or a “high-tech terrorist” depends on your point of view. But in 2010 Wikileaks perfected a media relations strategy for maximum impact for the…
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9
December 21, 2010

Ten Trends That Will Affect Public Relations Pros in 2011

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for…
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5
November 29, 2010

The “Deadly Spin” On PR: Where Potter Gets It Right

by: in: communications, Crenshaw Communications, public relations, reputation

Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it’s drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it a bit…
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3
November 11, 2010

Can You Turn Bad Publicity Into Good PR?

by: in: branding, communications, Crenshaw Communications, public relations, reputation

When Gap unveiled a new logo last month, the negative buzz forced it to backpedal and eventually restore the original, iconic identity. It was a miss for Gap…or was it? Logo-gate may have awakened brand fans and made it more relevant than it’s been in years. Accident? Probably. But there are ways to turn a PR failure into…
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5
September 1, 2010

Web of Lies: Astroturfing Threatens The PR Business

by: in: advertising, communications, Crenshaw Communications, public relations, reputation, social media

Astroturfing is like the underbelly of the PR business – large, hidden, and when it pops out, really ugly. A decade ago, that kind of  fake grassroots campaigning was at the edge of public relations, and it happened primarily in politics. Today, the rise of social media has put a new spin on astroturfing, with faux reviews…
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1
August 26, 2010

A Sorry State: How We Apologize

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

As every PR professional knows, an artful public apology is a staple of reputation management – just ask Toyota, BP, or Goldman Sachs. A cottage industry has been created that’s dedicated to what I call “apology PR.” But, apologizing is also a key piece of the social CRM toolkit, which communicators are rapidly learning and…
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4
August 19, 2010

Did HP Get Bad PR Advice?

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, reputation

A seat at the table. That’s how those of us in PR often put it when we talk about the role of public relations counsel in the corporate suite. Since the PR function is easily misunderstood, marginalized, or reduced to tactics, it’s a popular topic in professional circles. We want that seat, and we applaud signs…
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5
August 15, 2010

The Steven Slater Effect: Has JetBlue Lost Its Cool?

by: in: celebrity, Crenshaw Communications, crisis management, public relations, reputation

Steven Slater’s slide to freedom took less than a day to establish him as a folk hero. The reasons are obvious. Who hasn’t wanted to make an, um, emergency exit from a miserable job with that kind of flourish? It was just one employee who lost his cool, in a big way. But did his exit signal a downhill slide…
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4
July 27, 2010

Shirley Sherrod and the Death of Context

by: in: communications, Crenshaw Communications, reputation, social media

It’s practically a given that privacy is dead. Just ask Mel Gibson. His creepy rantings (and pantings), as recorded by his girlfriend, have probably ended his career. In a different way, General Stanley McChrystal was also brought down by a breach in the traditional discretion granted to subjects of his ilk, greatly amplified by digital…
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June 24, 2010

McChrystal’s Defeat: Poor PR, or Natural Disaster?

by: in: communications, Crenshaw Communications, public relations, reputation

The term “PR disaster” is thrown around a lot these days. But unlike man-made catastrophes that wreak Gulf-spill-sized reputation damage, the McChrystal debacle is a direct result of poor PR. After all, it was the clumsy handling of an ill-advised press interview that lost the reputation war and the General his job this week. Or…
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12
June 17, 2010

What PR People Can Learn From BP

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, reputation

Let’s get one thing straight. The Gulf Oil spill isn’t a PR problem. It’s an environmental disaster that no PR team, no matter how skilled, could clean up. The public relations crisis comes with BP’s lack of preparedness for the gusher, and with the communications in its wake. But, all calamities offer learnings. What lessons can we extract from…
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