social media

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September 14, 2011

8 Ways To Make Your PR Program More Social

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration.  Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many…
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August 11, 2011

When It Comes To Social Media, Faking It Isn’t Making It

by: in: Crenshaw Communications, imPRessions, social media

The recent rash of bogus Twitter follower scandals, like Newt Gingrich‘s 1.3 million supposed fans, and the oil industry’s apparent astroturfing efforts, are entertaining blog fodder. But they’re also important as a reminder of what’s erroneous about linking  social media status to a friends and follower count. (It’s actually unclear what percentage of Gingrich’s followers…
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July 20, 2011

Was The Murdoch’s “Humble Pie” Good PR?

by: in: communications, Crenshaw Communications, crisis management, imPRessions, social media

As he prepared to face a day’s worth of questioning by British lawmakers about the News Corp. phone-hacking crisis, Rupert Murdoch was set to serve up a carefully crafted statement that began,”This is the most humble day of my life.” But Murdoch was rushed into questioning and had to wait until later to try to…
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July 13, 2011

All Facebook “Likes” Are Not Created Equal

by: in: branding, Crenshaw Communications, imPRessions, social media

Even before Facebook popularized the “like” button, there’s been online discussion about the value of a single Facebook fan, or, now, a “like.” Some is pure speculation, while some is more research-based. Last year, social measurement firm Syncapse put the revenue potential of Facebook fans for certain brands at an impressive $136.38. More recently, revenue optimization…
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July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t…
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June 3, 2011

Crisis PR Tips From “Weinergate”

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as  “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s…
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April 28, 2011

Have Press Agents Become “Suppress” Agents?

by: in: celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York…
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April 4, 2011

GoDaddy Competitors Move In For the Kill

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

In posting a gruesome video of his African elephant hunt that went viral last week, GoDaddy Founder Bob Parsons may have shot himself  in the foot, at least from an image standpoint. Parsons spent Friday posting statements and offering interviews in defense of his actions. PETA jumped on the story, instantly closing its GoDaddy hosting account…
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February 6, 2011

Does The Revolution Really Need Twitter?

by: in: communications, Crenshaw Communications, social media, technology

A fascinating sidebar to the civil uprising in Egypt is the debate over the role of social media in the breathtaking rate of the government’s unraveling. After #jan25 happened, many enthusiasts took the opportunity to gloat over social media’s status as accelerant, first in Tunisia and now in Egypt. This revolution has not only been…
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January 12, 2011

When Bad PR Is Good For Business

by: in: communications, Crenshaw Communications, public relations, reputation, social media

Boycotts are powerful, but they can also be PR magnets, drawing attention where none is deserved. That seems to be the case with the attempts to pressure Etsy, the online marketplace for handmade goods, to drop one of its sellers. Etsy is known not only for the business opportunities it provides to artist-entrepreneurs, but for…
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October 13, 2010

Crisis Management: Lessons From The Chilean Mine Rescue

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, social media

As the world watched, the government of Chile showed not only leadership, but remarkable PR and communications savvy as it sought to free 33 miners trapped underground for over two months. Its handling of the ordeal was like a mirror image of the BP disaster. Here are some crisis management learnings we can unearth from…
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October 11, 2010

The Gap’s New Logo: Bad Fit or Savvy PR Move?

by: in: branding, communications, Crenshaw Communications, crisis management, public relations, social media

It almost seemed like a PR stunt. When the Gap replaced its iconic logo with a new visual identity, Gap-watchers were not just alienated.  They seemed to take it personally. It was as if a fortyish suburban dad suddenly hired a downtown stylist. Branding experts decried the Helvetica font with its tech-y box as “lazy,” and fashion bloggers rejected…
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September 29, 2010

When Social Networking Make Us Anti-Social

by: in: communications, Crenshaw Communications, social media, technology

I was intrigued by Malcolm Gladwell’s insights in the recent New Yorker piece, “Why The Revolution Won’t Be Tweeted.”  It rejects the perception, common among some social media enthusiasts, that social networking has the power to foment true activism for social change. Gladwell talks about the “weak ties” that characterize most online networks, arguing that a…
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September 1, 2010

Web of Lies: Astroturfing Threatens The PR Business

by: in: advertising, communications, Crenshaw Communications, public relations, reputation, social media

Astroturfing is like the underbelly of the PR business – large, hidden, and when it pops out, really ugly. A decade ago, that kind of  fake grassroots campaigning was at the edge of public relations, and it happened primarily in politics. Today, the rise of social media has put a new spin on astroturfing, with faux reviews…
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August 26, 2010

A Sorry State: How We Apologize

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

As every PR professional knows, an artful public apology is a staple of reputation management – just ask Toyota, BP, or Goldman Sachs. A cottage industry has been created that’s dedicated to what I call “apology PR.” But, apologizing is also a key piece of the social CRM toolkit, which communicators are rapidly learning and…
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July 27, 2010

Shirley Sherrod and the Death of Context

by: in: communications, Crenshaw Communications, reputation, social media

It’s practically a given that privacy is dead. Just ask Mel Gibson. His creepy rantings (and pantings), as recorded by his girlfriend, have probably ended his career. In a different way, General Stanley McChrystal was also brought down by a breach in the traditional discretion granted to subjects of his ilk, greatly amplified by digital…
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July 21, 2010

Who Should Own Social Media?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say…
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May 24, 2010

Is Facebook Evil, or Just Clueless?

by: in: communications, Crenshaw Communications, crisis management, public relations, social media

Shall I quit Facebook? Facebook’s recent fumble along policy, technology, and PR lines has many asking the question for the first time. Not just privacy activists or technophobes. But, regular people who are pretty savvy about the social Web. The perception is morphing from irritation to doubts about its integrity. That’s not a good thing. I’ve never…
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May 20, 2010

When Fans Attack: How To Defend A Brand’s Reputation Online

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

A social media presence can morph from PR asset to liability in the time it takes to say “brandjacking.” The recent takeover of Nestle’s Facebook page by Greenpeace activists has many brand marketers dusting off their crisis programs.  But the world has changed. How do you defend your brand if, despite good business and communications practices,…
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May 13, 2010

How To Get A Job in PR: Advice (and Hope) for Millennials

by: in: communications, creativity, Crenshaw Communications, marketing, public relations, social media

It’s graduation season, when advice is plentiful, but jobs are scarce. Firms like mine are blitzed with resumes from freshly degreed communications grads eager to make their mark in PR. A tough economy isn’t the only obstacle. Those entering the workforce now are tagged as Millennials and stereotyped as indulged, overpraised, and entitled.  Here’s my contribution to the…
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May 9, 2010

Disaster Branding: How BP’s Green PR Backfired

by: in: branding, communications, Crenshaw Communications, crisis management, leadership, public relations, reputation, social media

Quick, which company was responsible for the catastrophic natural gas leak in Bhopal, India, the worst industrial accident in modern history? What about the corporation that created the infamous toxic brew known as Love Canal in Niagara Falls, New York? Man-made disasters are usually named, and remembered, for their locations. That won’t be true in the case of the recent…
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May 4, 2010

Betty White Is One Petition We Can Believe In

by: in: communications, Crenshaw Communications, public relations, social media

Facebook petitions are like email jokes. They may be novel and intriguing at first, but they get old quickly. E-petitions in general have always had a sketchy reputation. They’re easily faked, often misdirected, and frequently about causes that don’t hinge on public opinion. Some think they encourage “slacktivism” by lulling us into mindset that we’re doing something…
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April 26, 2010

Banned Ads Are A Robust PR Opportunity

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

It played out like a publicity stunt. Not one as blatant as the annual Super Bowl banned-ad PR-fest. But, at first it seemed a little, well, overblown. The sexy Lane Bryant lingerie commercial featuring curvy model Ashley Graham was rejected by both ABC and Fox for showing “too much cleavage” and being therefore too risque for the family…
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April 21, 2010

Web Anonymity and The Future of Reputation

by: in: Crenshaw Communications, public relations, reputation, social media

The anonymous Web is like Freud’s id – a seething mass of pure impulse beneath a civil surface, in constant need of tamping down. While I believe wholeheartedly in free speech, it’s pretty clear that our Constitution’s framers didn’t envision ChatRoulette… or even the anonymous online comments section of the average newspaper. The balance between privacy…
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April 5, 2010

After Sea World and Nestle, How Risky is Social Media?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

I once had a client whose CEO was so PR-averse that his response to requests for media interviews was the Zen-like platitude, “The spouting whale gets harpooned.” That unfortunate phrase popped into my head as I read stories like “Shamu Attack Exposes Social Media Risks.” The Orlando Sentinel and others recounted how @Shamu, the Twitter feed set…
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