social media

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March 20, 2010

Ford Leads the Way for Influencer Marketing

by: in: Crenshaw Communications, marketing, public relations, social media

As I’ve previously blogged, I get a charge out of the Fiesta Movement, Ford’s nontraditional campaign to promote its new subcompact car. Not because it’s innovative, although it’s undoubtedly a departure for the automotive category. I admire it precisely because it’s not groundbreaking in the truest sense. It’s something better. The Fiesta Movement is a…
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2
March 16, 2010

Genius PR Move of the Year – Conan on Twitter

by: in: celebrity, communications, Crenshaw Communications, marketing, social media

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to…
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9
March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

by: in: advertising, branding, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands…
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3
February 3, 2010

Super Bowl Advertisers Score PR Points By Getting "Banned"

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the…
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7
January 18, 2010

What PR Boom?: Why The Recession Hasn't Helped Public Relations

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

Like  my peers, I was interested to read the latest article about our industry in The Economist. Titled “Good News,” the piece posits that PR has profited during the recession, since so many companies have suffered business and reputation declines. It cites the latest Veronis Suhler Stevenson data indicating a 3% growth for the PR business in…
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22
January 2, 2010

Ten Trends Affecting PR Professionals In 2010

by: in: communications, creativity, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social…
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0
December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

by: in: advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement…
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1
December 21, 2009

Domino's Serves Up A New PR Recipe

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product –…
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3
December 4, 2009

How Method Cleaned Up A PR Mess

by: in: communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

How do you clean up a PR mess? That’s the question Method, the natural cleaning products company, asks after a video created to rally support for the Household Products Labeling Act, which would mandate disclosure of chemical ingredients in common cleansers, somehow went toxic. It went from being the toast of the ad world to…well, just toast….
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1
November 30, 2009

Shopping Holidays Are On A Roll

by: in: Crenshaw Communications, marketing, public relations, social media

As an inveterate procrastinator and hater of crowds, I’ve always avoided Black Friday, except as a business angle for retail clients. And Cyber Monday, despite a similar usefulness, seemed a little like Grandparents Day…you know, an attempt by marketers to create a commercial holiday that never really, um, clicks. Maybe it’s the “cyber” label, which hasn’t been in the…
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4
November 17, 2009

Sarah Reloaded: Palin's PR Offensive

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

“She’s not retreating, she’s reloading.” That’s how Sarah Palin, quoting her father, describes her re-emergence on the scene at the end of her memoir, Going Rogue: An American Life. It’s also a pretty fair description of the preparation for the PR offensive mounted to promote the book. Palin’s come out with guns blazing. Some reviewers have dismissed…
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3
November 11, 2009

What Fort Hood Taught Us About Social Media

by: in: communications, Crenshaw Communications, social media, technology

It’s sadly ironic that on this Veterans Day, we’re not only contemplating our military strategy in Iraq and Afghanistan, but mourning the loss of 13 soldiers on our own soil less than a week ago. As usual, the traditional media have reported not just the tragedy at Fort Hood, but the inspiring stories of bravery and selflessness,…
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3
November 3, 2009

Fake AP Stylebook Is More Than A PR Success

by: in: communications, Crenshaw Communications, public relations, social media

For months, I’ve been looking for a real Twitter success story, but without much success of my own. The most exciting social media marketing campaigns tend to be Facebook-driven, or across multiple platforms, as they should be. Now, I know there’ve been some impressive direct-sales outcomes on Twitter. The most notable is @DellOutlet, which has apparently…
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0
October 29, 2009

Facebook’s PR Dilemma: "I Can Friend Dead People"

by: in: communications, Crenshaw Communications, public relations, social media, technology

  So close to Halloween, how can I resist blogging about the latest complaint by Facebook users? I noticed it, um, in passing, earlier this week. A “reconnect” feature is part of the site’s new home page, but Facebook’s being haunted by the persistence of its algorithm. It automatically generates notices urging users to reconnect with dormant…
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3
October 26, 2009

Ready or Not, Here Comes SideWiki

by: in: advertising, Crenshaw Communications, marketing, public relations, reputation, social media

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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0
October 19, 2009

Taken For A Ride: What Did We Learn From Balloon Boy?

by: in: Crenshaw Communications, public relations, social media

What more is there to say about the balloon boy – other than that he was never actually in a balloon? Plenty, it seems. Four days after the country’s most overinflated news story, what’s notable is the backlash. Not just against Richard Heene, the fame-seeking father who apparently dreamed up a public relations stunt to rival…
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3
October 15, 2009

Did Amp Turn Up The Volume With #pepsifail?

by: in: advertising, communications, Crenshaw Communications, crisis management, public relations, reputation, social media

As I’ve noted previously, good public relations sometimes means having to say you’re sorry. “Apology communications” is a PR buzzword these days. But, when is an apology something else altogether? (Hint: When it involves 18-year-old dudes, maybe?) What got me wondering was the backlash to the Amp energy drink campaign. Of course, I’m talking about the now-infamous iPhone app created…
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2
October 2, 2009

Why Twitter Could Be Worth A Billion Dollars

by: in: communications, Crenshaw Communications, marketing, public relations, social media, technology

The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone…
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0
September 29, 2009

Top Social Media Sins

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a…
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2
September 24, 2009

Etsy's "Homemade" Ads Are A Hit

by: in: advertising, creativity, Crenshaw Communications, social media

Just when I was about to write off the “crowdsourced” advertising trend as a fad…I happened to read about Etsy.com‘s consumer-generated commercial campaign in AdAge. The online crafts marketplace launched a contest among its own members for 30-second spots, and some of the entries are wonderful. You can view them and vote for your favorite handmade…
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1
September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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1
September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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0
September 10, 2009

Could Review Fraud Kill Consumer-Generated Media?

by: in: communications, Crenshaw Communications, public relations, reputation, social media, technology

Trust is a rare commodity these days. Consumers are skeptical of traditional institutions – and traditional marketing. Which is why I was a bit surprised by the results of the latest Nielsen Global Online Consumer Survey. Apparently, most of us place our trust in “friends we know and virtual strangers.”  Ninety percent of the 25,000 Internet…
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0
September 3, 2009

How To Buy Friends And Influence People

by: in: advertising, Crenshaw Communications, public relations, reputation, social media

Maybe money can’t buy you love, but these days it can buy friends…at least, of a sort. I was interested in Web traffic company uSocial’s recent announcement that it will offer packages for Facebook that start at 1000 friends for as little as $177. Overnight, a faux network….who knew friends came so cheap? uSocial, which…
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0
August 31, 2009

Is Multitasking A Myth?

by: in: creativity, Crenshaw Communications, public relations, social media, technology

Like many PR professionals, I consider myself a decent multitasker. I find plenty of ways to justify my surface-skimming ways, including the most obvious excuse, the nature of the agency business. And, yes, I’ve occasionally had a superiority complex about my juggling act. I used to work with someone who never tried to take on more than…
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August 25, 2009

The Face Of Online Anonymity

by: in: Crenshaw Communications, social media, technology

After becoming a parent, I was briefly obsessed with the anonymous online community UrbanBaby. UB was ostensibly about parenting, but it became known as a place where sleep-deprived moms would confess embarrassing secrets. As New York magazine put it, the anonymity was like a blend of “truth serum and a very strong cocktail.”  Beyond the oversharing, UB could be snarky, even…
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