social media


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August 11, 2009

Penny Pranks Pay Off For Office Max

by: in: advertising, creativity, Crenshaw Communications, marketing, public relations, social media

  Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning.  This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that…
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August 3, 2009

Don't Get Mad, Get Online; Social Media As Bully Pulpit

by: in: Crenshaw Communications, public relations, reputation, social media

  Social media has become not only a way to connect with friends and contacts, but a bully pulpit about customer service. Today’s Wall Street Journal features yet another story about large companies who act fast to avert PR disaster when someone complains publicly about their service or brand.   And, why not? Who hasn’t used…
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July 22, 2009

Cola Rivals Engage…With Each Other

by: in: advertising, Crenshaw Communications, marketing, public relations, social media

It took me a while to get the Coke-Pepsi social media handshake thing.     I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm…
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July 17, 2009

Can United Fix Its Broken Reputation?

by: in: Crenshaw Communications, crisis management, public relations, reputation, social media

After musician Dave Carroll’s pricey guitar was damaged following a United Airlines trip to Nebraska back in 2008, the guitar wasn’t the only thing that that took a beating. Now, United is grappling with a battered reputation, and Carroll has become a poster child for frustrated consumers. If you somehow missed the story, here’s the summary. After…
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July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
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July 9, 2009

Michael Jackson Makes Internet History

by: in: celebrity, Crenshaw Communications, social media, technology

It’s ironic that Michael Jackson had planned a series of “comeback” concerts scheduled to begin shortly before his death, since no comeback could have matched the media storm surrounding his passing and subsequent memorial service. The service, which was televised, live-streamed, and followed closely by millions on social networking sites in real time, has been called the largest…
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July 7, 2009

When Good Press is Bad PR

by: in: communications, creativity, Crenshaw Communications, public relations, social media

This Sunday I was among many PR professionals who read a lengthy New York Times piece titled “Spinning the Web: P.R. in Silicon Valley.” It recounted the launch of a tech start-up by a youngish publicist using her social and business connections to generate positive buzz through “whispering” to influential non-journalists. One point of the piece is that…
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June 26, 2009

Why Are They Saying Those Things About You?

by: in: celebrity, Crenshaw Communications, crisis management, public relations, reputation, social media

  A while back, I was startled to see some harsh criticism of me on an IT Internet forum. People were calling Dorothy Crenshaw incompetent and even demanding that I be fired…which I thought was pretty unfair considering I didn’t have a clue what they were talking about.  Of course, it wasn’t about me.  It turned out that…
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June 17, 2009

The Social Media Revolution That Wasn’t

by: in: communications, Crenshaw Communications, social media, technology

In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter…
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June 12, 2009

Twitter: Is Anyone Listening?

by: in: branding, communications, Crenshaw Communications, public relations, social media

  During the months I’ve spent reading about and using Twitter, I’ve analogized it to many things, depending on my mood and its usefulness. At various times, I compare it to: a cocktail party; a real-time search engine; email for exhibitionists; a high-school popularity contest; and heroin.  Personally, I find it both frustrating and fascinating. But,…
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June 10, 2009

Has Twitter Jumped The Shark?

by: in: advertising, communications, Crenshaw Communications, public relations, social media, technology

      It’s a running joke among people in communications that, today, everyone’s a social media expert.  Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? …
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June 5, 2009

A Blog About Nothing

by: in: Crenshaw Communications, social media

  It had to happen. With so many ways of sharing content, from blogs and feeds, to social networks, from pings to posts to tweets, someone had to do it. Finally, a site for people who have a million ways to share content, but nothing much to say.  At least, that’s how Plinky bills itself….
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June 3, 2009

The Few, the Proud…. the Tobacco Executives

by: in: advertising, Crenshaw Communications, public relations, reputation, social media

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded.  But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many…
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May 27, 2009

Citizen Advertising? The Future of Sponsored Conversations

by: in: Crenshaw Communications, public relations, reputation, social media

  Note: No cash or gifts were received for the writing of this post.   I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?”   That’s one of the issues at the heart of the debate around sponsored blog…
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May 8, 2009

Mother's Day Goes Social – And Socially-Conscious

by: in: celebrity, Crenshaw Communications, social media

Brandweek ran an interesting feature recently about a M2Moms survey in which 73 percent of moms said they feel advertisers don’t really understand them. While it’s true marketers have lagged in recognizing the purchasing power and social clout of mothers, I feel many are listening to and reaching the so-called Power Moms, on their own digital turf. …
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April 30, 2009

Branding A Pandemic or "Aporkalypse Now"

by: in: communications, Crenshaw Communications, crisis management, public relations, social media

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World…
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April 26, 2009

Facebook Tears Down the Wall

by: in: Crenshaw Communications, social media

At over 200 million monthly users, Facebook is vastly more popular than Twitter, but the micro-blogging service seems to be a growing public and media obsession.  Even Twitter-hater Maureen Dowd recently penned an interview with its co-founder, which, while ostensibly satirical, only fanned a Twitstorm of interest.  Remember when Facebook drew that kind of love-hate?…
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April 20, 2009

Ford Throws A Social Media Fiesta

by: in: communications, Crenshaw Communications, public relations, social media

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars,  and social media influencers – for six months.  The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas…
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April 17, 2009

Following Oprah

by: in: celebrity, Crenshaw Communications, social media

    She’s arguably the most influential figure in our culture next to the President…except, wait, she picked our President, right?  Seriously, the social media world is atwitter after the announcement that Oprah will make her first Tweet Friday on her show.  Only @Oprah, the Queen of Everything, could rack up over 40,000 followers before posting a…
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April 16, 2009

When Bad Things Happen To Good Brands

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens.  Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube…
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April 13, 2009

Amazon Turns Up the Gay-dar?

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Last week a friend joked that, based on her Caucasian husband’s onetime purchase of a novel by bestselling author Toni Morrison as a gift on amazon.com, the site now “thinks he’s an African-American lesbian,” and we had a laugh about the advantages (and drawbacks) of collaborative filtering software.   So, I was unaware of the furor surrounding an apparent change…
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April 4, 2009

Last Night A Twitter Saved A Life

by: in: celebrity, Crenshaw Communications, social media

The social media thing can seem frivolous at times…after all, we’re not talking about saving lives, right?  Wrong.  Yesterday, actress and celebrity Twitterati Demi Moore reportedly helped stop a possible suicide attempt by a woman who tweeted her intent to cut her arm to kill herself. (I admit I follow mrskutcher, and even saw the comment in question, but…
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