PR Fish Bowl

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February 22, 2018

How Good PR Builds Competitive Advantage for Startups

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Building competitive advantage using PR programs comprised of media relations, reputation management, brand positioning, and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many companies operate in a crowded environment prone to fast changes and quick obsolescence. While solid business strategy and a good marketing plan…
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February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight…
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January 30, 2018

9 Blogs To Make You PR-Smart

by: in: PR Fish Bowl, public relations

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer…
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January 25, 2018

What PR Can Learn From The Oscar Nominees

by: in: PR Fish Bowl, public relations

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences…
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November 22, 2017

Top PR Holiday Pitching Tips

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tis the season for public relations‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th…
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November 17, 2017

Celebrating This Season’s PR Turkeys

by: in: PR Fish Bowl, public relations

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives.  Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider…
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November 3, 2017

5 Success Strategies For PR Pitching

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! A little bit of thoughtful “audacity” can often make the difference between a journalist ignoring or…
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October 27, 2017

2017 PR Horror Stories And Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re working in public relations or another service business these days, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply…
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October 19, 2017

7 Keys To Executing A Successful PR Event

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The hours and days immediately following a public relations event  offer a great opportunity  to assess event effectiveness and identify what worked and what could be improved.  There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event Plan the timeline…
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October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need…
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