PR Fish Bowl

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April 3, 2020

How to Book Speaking Opps In The COVID Era

by: in: Crenshaw Communications, PR Fish Bowl, public relations

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences…
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March 31, 2020

Starting A New Job, But On Zoom

by: in: PR Fish Bowl, public relations

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to…
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March 27, 2020

Zooming Into Coworkers’ Lives Is Revealing

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled…
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March 6, 2020

10 Great Ways To Show Employee Appreciation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

The first Friday of March is National Employee Appreciation Day, when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. At Crenshaw, we have a great group of people…
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March 3, 2020

Supercharge Your B2B PR With Newsjacking

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast,…
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February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay…
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January 22, 2020

5 Tips For Launching A PR Program In APAC

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of…
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January 16, 2020

5 PR Takeaways From NRF 2020

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for…
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November 22, 2019

A PR Guide To Surviving Thanksgiving

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last year’s…
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August 27, 2019

How Simple Automation Saves Time And Tedium In PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely…
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July 10, 2019

Why PR Pros Are The Most Versatile Writers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters.  That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still…
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