creativity



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November 28, 2012

Tuesday Tips: Make Your Blogger Relationships Work Harder

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients.  You can tap into this power by following some timely tips. Effective blogger relations can expose your client to…
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September 21, 2012

TGIF: PR Pros, Are you an Ambivert?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A new CareerBuilder study reveals which careers are most well-suited for introverts and extroverts. While extroverts tend to be enthusiastic, talkative, assertive and gregarious, introverts are more likely to be reserved and less outspoken in groups. While these characteristics shouldn’t be the sole factors in job selection, the information could be useful in mapping out…
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September 13, 2012

TGIF: Name Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,”…
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June 21, 2012

TGIF: Boundless Enthusiasm for the Boundary-less Office?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be…
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June 15, 2012

TGIF: PR Agency Job Titles We’d Like to See

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different…
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May 8, 2012

Tuesday Tips: Creating the Killer PR Briefing Book

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to each individual outlet and interviewer. In “The Devil Wears Prada” the “mother of all briefing books” was an actual volume that Anne…
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April 3, 2012

Tuesday Tips: What’s The PR Potential for Pinterest?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see….
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March 27, 2012

Tuesday Tips: Propose to Craft Better New Business Proposals

by: in: creativity, PR Fish Bowl, public relations

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal…
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January 10, 2012

Tuesday Tips: Defining Desksiders

by: in: creativity, public relations

It’s not every day you get to sit one-on-one with a magazine editor in his/her office, so when you do get the chance, take advantage! In PR, we call these meetings “desksiders” as you are literally given the chance to sit deskside with an editor and introduce them to your client’s wares.  These meetings are…
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January 3, 2012

Tuesday Trivia: In Praise of PR

by: in: creativity, PR Fish Bowl, public relations

Happy 2012! We kick off the year with National Trivia Day, which is tomorrow. Trivia is an undying trend – from trivial pursuit to Jeopardy and Who Wants to Be a Millionaire to weekday Trivia Nights at your local bar. Public Relations professionals often need to be immersed in everything, from pop culture and politics to entertainment,…
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