creativity


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December 13, 2011

Tuesday Tips: Make the Most of Media Monitoring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Media monitoring is crucial, since agencies must provide most recent and relevant news to their clients. It allows speedy responses for any crisis or unfavorable situation, provides insight into consumer and influencer thinking, and creates new contacts and relationships. For example, by learning that editor Nola Weinstein of Glam.com was a fan of 20×200 prints…
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December 9, 2011

12 Days of Christmas (“Seasonal Holiday” for the PR-Minded)

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the…
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December 6, 2011

Tuesday Tips: Make the Most of PR Mailers

by: in: creativity, PR Fish Bowl

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why…
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November 1, 2011

The Presume

by: in: creativity, public relations

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a…
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October 7, 2011

TGIF: Very Superstitious — How Workplace Superstitions Can Actually Help Boost Business

by: in: creativity, Crenshaw Communications, PR Fish Bowl

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put…
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July 12, 2011

Tuesday Tips: How to dress for (PR) success

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

In the New York PR world, being fashionable and dressing appropriately needn’t be mutually exclusive. In my experience you should treat your work wardrobe like a PR campaign: first, know your “target audience!”  Do you work for a very corporate company that demands formal dress or a funky downtown firm that appreciates the fashion-forward? Get…
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July 1, 2011

TGIF – Declaration of PR Independence

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

  “A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get…
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June 21, 2011

A Father’s ROI

by: in: creativity, PR Fish Bowl

How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped…
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June 10, 2011

TGIF: Ode to My Office

by: in: creativity, PR Fish Bowl

    Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company.  Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through…
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May 27, 2011

TGIF: This 3-Day Weekend Wind Down with a Twist

by: in: creativity

Make this Memorial Day memorable.  According to about.com vacations are important for more than just fun.  They help promote creativity, stave off burnout, keep us healthy, and promote overall wellbeing. So this Memorial Day avert the ordinary and take the road(s) less traveled. Embrace the odd. America is full of unique Americana. For example did…
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March 25, 2011

TGIF: What’s Your “Limitless”Fantasy?

by: in: creativity, PR Fish Bowl

In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself.  Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long…
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