Crenshaw Communications




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February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight…
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November 3, 2017

5 Success Strategies For PR Pitching

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! A little bit of thoughtful “audacity” can often make the difference between a journalist ignoring or…
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October 27, 2017

2017 PR Horror Stories And Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re working in public relations or another service business these days, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply…
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October 19, 2017

7 Keys To Executing A Successful PR Event

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The hours and days immediately following a public relations event  offer a great opportunity  to assess event effectiveness and identify what worked and what could be improved.  There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event Plan the timeline…
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October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need…
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September 19, 2017

PR Tips For Successful Media Training

by: in: Crenshaw Communications, PR Fish Bowl, public relations

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new tips to incorporate into your media…
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September 8, 2017

What Clients Should Expect From A PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The…
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August 28, 2017

Best PR Practices For International Clients

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease…
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August 21, 2017

PR Takeaways From The Eclipse

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR…
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