Crenshaw Communications

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June 11, 2013

Tuesday Tips: Overcoming the “Sweatiest” PR Moments

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons. After crowd sourcing some PR colleagues, here are some of the most sweat-worthy PR moments folks have dealt with and tips for overcoming them:…
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June 6, 2013

TGIF: The Key to Good PR Is Persuasion

by: in: Crenshaw Communications, PR Fish Bowl

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend…
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June 5, 2013

Tuesday Tips: To Friend or Not to Friend? Best Practices for Connecting with Clients on Social Media

by: in: Crenshaw Communications, PR Fish Bowl, public relations

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user…
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April 30, 2013

Tuesday Tips: Tech Tools That Make PR Work, Work Better

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun….
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April 19, 2013

TGIF: Storytelling Lessons from the Great Gatsby

by: in: Crenshaw Communications, PR Fish Bowl, public relations

“Gatsby’s in the zeitgeist once again,” someone recently said. It’s true that this great American novel of passion, illusion, recklessness and deceit, which chronicles the Jazz Age, is full of life and resonance today, and not just because Leonardo will portray Gatsby in the new movie. Published nearly a century ago and filmed five times…
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April 9, 2013

Tuesday Tips: Everything I Learned in School Can Be Applied to PR (Or At Least a Lot!)

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

Every year, a new crop of college grads enters the work force with little experience, but as a recent college graduate, I’ve found that certain skills and practices from my college life can be put to good use in a busy PR firm. I’ve boiled it down to four key “must-do’s” for the transition from student…
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March 13, 2013

Tuesday Tips: Don’t Trip Up! FAM Trip Planning Primer

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Seeing really is believing, and for PR pros, a familiarization press trip, or FAM trip, is a staple for securing in-depth, first-hand coverage of a destination.  A successful FAM trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to…
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March 8, 2013

TGIF: PR Winners and Losers This International Women’s Day

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations world, every day is International Women’s Day, since women outnumber men and have for years (70%, according to the Institute of Public Relations). But for the rest of the world, March 8 marks a range of events designed to inspire women and celebrate female empowerment. Rich and diverse local activities connect…
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