Crenshaw Communications

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February 19, 2013

Tuesday Tips: What PR People Really do

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

PR pros have several “products” – creative brain power, smart strategy and arms and legs to implement. This all translates to how practitioners spend their TIME – the agency world’s key to billability. Understanding exactly what a PR agency team truly does throughout the day enables account managers to see if an account is running…
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February 1, 2013

TGIF: To Preview, or Not to Preview: That is the Super Bowl PR Question

by: in: Crenshaw Communications, PR Fish Bowl, public relations

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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January 10, 2013

TGIF: The Hellfire and Damnation School of Journalism

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Confession: I am a word nerd. I read incessantly. I love Scrabble, the Times crossword and Words with Friends. When I’m bored, I anagram, just for fun. Therefore, I’m always on the lookout and (listenout?) for great turns of phrase and colorful language, particularly when there’s evidence of a trend afoot. I noticed just such…
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December 27, 2012

TGIF: Merry Mad Libs 2012

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The Global Language Monitor has released its annual list of the Top Words of the year. “’Apocalypse’ tops the list. Armageddon, and similar terms reflect a growing fascination with various ‘end-of-the-world’ scenarios,” said Paul JJ Payack, President of the Global Language Monitor. In fact the list is chock-a-block with some scary terms! Once again, with…
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December 25, 2012

Tuesday Tips: PR Skills You Need (& won’t find on Google)

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here…
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December 13, 2012

TGIF: 12 Days of Christmas (or holiday of your choice) 2012 Edition

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12…
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November 28, 2012

Tuesday Tips: Make Your Blogger Relationships Work Harder

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients.  You can tap into this power by following some timely tips. Effective blogger relations can expose your client to…
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November 21, 2012

Tuesday Tips: More Productive PR Meetings

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable groups to be more productive and creative. While enjoying physical activity that energizes, group members are more alert and experiencing…
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