Crenshaw Communications





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October 2, 2012

Tuesday Tips: Lessons Learned from Football’s Replacement Referee Debacle

by: in: Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have led to a major crisis in public confidence for the NFL. Professionalism can never be taken for granted. It applies to referees…
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September 28, 2012

TGIF: Matchmaking in the Office…no it’s NOT what you’re thinking

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a…
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September 21, 2012

TGIF: PR Pros, Are you an Ambivert?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A new CareerBuilder study reveals which careers are most well-suited for introverts and extroverts. While extroverts tend to be enthusiastic, talkative, assertive and gregarious, introverts are more likely to be reserved and less outspoken in groups. While these characteristics shouldn’t be the sole factors in job selection, the information could be useful in mapping out…
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September 13, 2012

TGIF: Name Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,”…
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August 14, 2012

Tuesday Tips: PR Lessons From Curiosity

by: in: Crenshaw Communications, PR Fish Bowl

Guest post by George Drucker, President, West Coast As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By…
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August 7, 2012

Tuesday Tips: PR Blunders and Some Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

With the year more than half over, we couldn’t help but cringe over some badly handled company communications. So please join us in reflecting on these “PR don’ts” and giving thanks that they weren’t committed by YOU or your clients! Starbucks Ireland tweets about Britain Five years ago no one would have thought a 140-character…
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July 23, 2012

Tuesday Tips: PR Internship Dos and Don’ts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, tangible experience is just as important as classroom experience (if not more). Real-world opportunities build skills and provide an integral part of any career path. It is important to know at the outset that internships are a two-way street and it’s the intern’s responsibility to maximize the experience….
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July 17, 2012

Tuesday Tips: Supporting Senior Staff in a PR Crisis

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Kerry Healy From the film “Broadcast News” to the current “Newsroom” on HBO, we’ve seen dramatic depictions of chaotic workplaces coping with crises. PR agencies often deal with the dreaded client “crisis situation” and just like in those fictional examples, when it happens, it’s all hands on deck. An office intern can truly…
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July 9, 2012

Tuesday Tips: Managing Your Managers in An Agency Environment

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, it’s not uncommon to wear a few hats over the course of the day; one minute you’re a writer, the next an event organizer, and you’re always a juggler. Balancing work for multiple clients and managers requires not only the right organizational skills, but good communication with higher-ups….
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June 26, 2012

Smart Start to Hispanic Marketing and PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Sodelba Alfaro More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP…
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June 21, 2012

TGIF: Boundless Enthusiasm for the Boundary-less Office?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be…
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June 15, 2012

TGIF: PR Agency Job Titles We’d Like to See

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different…
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