Crenshaw Communications

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November 5, 2012

TGIF: Dispatches From The Storm (Hurricane Sandy)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When a weather disaster like Hurricane Sandy strikes, our first thoughts are for safety. Priorities then shift to getting back to business. But how? We are, quite literally, powerless. A physical office may not be critical in the digital age, but electricity, server access, water, and light are pretty important. Day 0: Storm warnings. We’ve had plenty of…
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October 23, 2012

Tuesday Tips: Social Media Must-Haves (for first-time PR clients)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter-…
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October 2, 2012

Tuesday Tips: Lessons Learned from Football’s Replacement Referee Debacle

by: in: Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have led to a major crisis in public confidence for the NFL. Professionalism can never be taken for granted. It applies to referees…
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September 28, 2012

TGIF: Matchmaking in the Office…no it’s NOT what you’re thinking

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a…
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September 21, 2012

TGIF: PR Pros, Are you an Ambivert?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A new CareerBuilder study reveals which careers are most well-suited for introverts and extroverts. While extroverts tend to be enthusiastic, talkative, assertive and gregarious, introverts are more likely to be reserved and less outspoken in groups. While these characteristics shouldn’t be the sole factors in job selection, the information could be useful in mapping out…
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September 13, 2012

TGIF: Name Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,”…
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August 14, 2012

Tuesday Tips: PR Lessons From Curiosity

by: in: Crenshaw Communications, PR Fish Bowl

Guest post by George Drucker, President, West Coast As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By…
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August 7, 2012

Tuesday Tips: PR Blunders and Some Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

With the year more than half over, we couldn’t help but cringe over some badly handled company communications. So please join us in reflecting on these “PR don’ts” and giving thanks that they weren’t committed by YOU or your clients! Starbucks Ireland tweets about Britain Five years ago no one would have thought a 140-character…
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July 23, 2012

Tuesday Tips: PR Internship Dos and Don’ts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, tangible experience is just as important as classroom experience (if not more). Real-world opportunities build skills and provide an integral part of any career path. It is important to know at the outset that internships are a two-way street and it’s the intern’s responsibility to maximize the experience….
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July 17, 2012

Tuesday Tips: Supporting Senior Staff in a PR Crisis

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Kerry Healy From the film “Broadcast News” to the current “Newsroom” on HBO, we’ve seen dramatic depictions of chaotic workplaces coping with crises. PR agencies often deal with the dreaded client “crisis situation” and just like in those fictional examples, when it happens, it’s all hands on deck. An office intern can truly…
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July 9, 2012

Tuesday Tips: Managing Your Managers in An Agency Environment

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, it’s not uncommon to wear a few hats over the course of the day; one minute you’re a writer, the next an event organizer, and you’re always a juggler. Balancing work for multiple clients and managers requires not only the right organizational skills, but good communication with higher-ups….
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