Crenshaw Communications


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June 26, 2012

Smart Start to Hispanic Marketing and PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Sodelba Alfaro More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP…
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June 21, 2012

TGIF: Boundless Enthusiasm for the Boundary-less Office?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be…
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June 15, 2012

TGIF: PR Agency Job Titles We’d Like to See

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different…
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May 8, 2012

Tuesday Tips: Creating the Killer PR Briefing Book

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to each individual outlet and interviewer. In “The Devil Wears Prada” the “mother of all briefing books” was an actual volume that Anne…
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April 24, 2012

Tuesday Tips: Meaningful Media Training

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications…
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April 3, 2012

Tuesday Tips: What’s The PR Potential for Pinterest?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see….
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March 16, 2012

TGIF: Being a Good Mentor

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR, like any other business, depends on its mentors.  Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends.  A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the…
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