Crenshaw Communications









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December 13, 2011

Tuesday Tips: Make the Most of Media Monitoring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Media monitoring is crucial, since agencies must provide most recent and relevant news to their clients. It allows speedy responses for any crisis or unfavorable situation, provides insight into consumer and influencer thinking, and creates new contacts and relationships. For example, by learning that editor Nola Weinstein of Glam.com was a fan of 20×200 prints…
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December 9, 2011

12 Days of Christmas (“Seasonal Holiday” for the PR-Minded)

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the…
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November 11, 2011

TGIF: Perks That Work

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The term “employee perks” tends to call to mind, at least for some of us, the “perks heyday” of the ‘90s.  You wanted it, you got it.  Massages, breakfast, lunch, dinner, snacks, happy hours, parking, comp time, dry cleaning pickup and dropoff – the sky was the limit.  There was plenty of money to be…
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November 8, 2011

Tuesday Tips: Post-Event Events

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

Those running in the ING New York City Marathon this year had to prepare mentally and physically for race day, including eating the right food, training effectively, and developing the strength to last 26.2 miles! Training doesn’t end once they cross the finish line, though. Strategies for post-marathon training abound. Similar to the Marathon, media…
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October 28, 2011

TGIF: PR Horror Stories

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, horror stories usually mean something has happened out of our control with a difficult or “no-win” solution.  But often the most terrible tales leave something to be learned. In honor of Halloween here are some hair-raising stories from an array of PR pros. Where is everyone? – The PR team for an…
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October 11, 2011

Tuesday Tips: The Introductory Meeting…

by: in: Crenshaw Communications, PR Fish Bowl

That first client meeting…not exactly like the dating phase.  After all, you’ve made a commitment to see each other on an exclusive basis.  You still want to make an excellent impression, though, while everything is shiny and new.  How can you make sure you’ve got everything you need for a perpetual honeymoon?  Do your homework.  Yes,…
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October 7, 2011

TGIF: Very Superstitious — How Workplace Superstitions Can Actually Help Boost Business

by: in: creativity, Crenshaw Communications, PR Fish Bowl

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put…
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September 16, 2011

I Don’t Know How She Does It — Secrets of the Very Busy

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

A busy working mother promises her grade-schooler a homemade delicacy for the school bake sale. Having been shamed by the “stay-at-home” moms, she is crushed when she can’t follow through on her promise and instead purchases a pie which she artfully “distresses” and, voila – her secret is safe and her daughter delighted. This is…
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September 2, 2011

TGIF: 12 Signs It’s September at a PR Firm

by: in: Crenshaw Communications, PR Fish Bowl, public relations

1. Clients who haven’t pulled the trigger on anything now want it yesterday. 2. Media can longer pretend they’re on summer vacation. 3. Staff start to hint around about “Autumn Friday” early closings. 4. You suddenly panic about holiday programs. 5. All your pitches seem to contain sports metaphors. 6. You crave new notebooks and pens for meetings….
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August 26, 2011

TGIF: One Habit of Highly Successful People – Sleep

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

  The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with…
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