Crenshaw Communications


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October 11, 2011

Tuesday Tips: The Introductory Meeting…

by: in: Crenshaw Communications, PR Fish Bowl

That first client meeting…not exactly like the dating phase.  After all, you’ve made a commitment to see each other on an exclusive basis.  You still want to make an excellent impression, though, while everything is shiny and new.  How can you make sure you’ve got everything you need for a perpetual honeymoon?  Do your homework.  Yes,…
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October 7, 2011

TGIF: Very Superstitious — How Workplace Superstitions Can Actually Help Boost Business

by: in: creativity, Crenshaw Communications, PR Fish Bowl

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put…
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September 16, 2011

I Don’t Know How She Does It — Secrets of the Very Busy

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

A busy working mother promises her grade-schooler a homemade delicacy for the school bake sale. Having been shamed by the “stay-at-home” moms, she is crushed when she can’t follow through on her promise and instead purchases a pie which she artfully “distresses” and, voila – her secret is safe and her daughter delighted. This is…
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September 2, 2011

TGIF: 12 Signs It’s September at a PR Firm

by: in: Crenshaw Communications, PR Fish Bowl, public relations

1. Clients who haven’t pulled the trigger on anything now want it yesterday. 2. Media can longer pretend they’re on summer vacation. 3. Staff start to hint around about “Autumn Friday” early closings. 4. You suddenly panic about holiday programs. 5. All your pitches seem to contain sports metaphors. 6. You crave new notebooks and pens for meetings….
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August 26, 2011

TGIF: One Habit of Highly Successful People – Sleep

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

  The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with…
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August 9, 2011

Tuesday Tips: “Reel” Life Help in the Workaday World

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Next time you watch a movie, enjoy it not just for its entertainment value, but its “teachable moments” which can often translate nicely to the workplace. Selective stalking: Don’t think your next big client is at your cousin’s brother-in-law’s boring wedding? Think again. Weddings and parties are great networking opportunities as Melanie Griffith famously found…
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July 12, 2011

Tuesday Tips: How to dress for (PR) success

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

In the New York PR world, being fashionable and dressing appropriately needn’t be mutually exclusive. In my experience you should treat your work wardrobe like a PR campaign: first, know your “target audience!”  Do you work for a very corporate company that demands formal dress or a funky downtown firm that appreciates the fashion-forward? Get…
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July 1, 2011

TGIF – Declaration of PR Independence

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

  “A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get…
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May 23, 2011

Tuesday Tips: Organizing Your Digital Content

by: in: Crenshaw Communications, PR Fish Bowl

“Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.” — Marilyn vos Savant But it doesn’t have to be! In our “own little” digital worlds we get bombarded with vast amounts of information every minute of every…
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