Crenshaw Communications

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August 21, 2017

PR Takeaways From The Eclipse

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR…
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July 25, 2017

Better PR With Third-Party Partnerships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned. The best PR partnerships are borne of positions or values that are similar or…
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June 28, 2017

Smart PR Helps Spread Good News

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Crenshaw client Brainjolt knows this; it delivers feel-good content that…
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June 13, 2017

Avoid These 7 PR “Surprises”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to…
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February 23, 2017

PR: Separating Fact from Fiction

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better…
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February 7, 2017

Top Tips To Prioritize PR Spending

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, 500 public relations, social media, and marketing experts were asked by Meltwater, the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as…
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January 24, 2017

How To Make PR Surveys Work Harder

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are…
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