Crenshaw Communications

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January 24, 2017

How To Make PR Surveys Work Harder

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are…
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December 16, 2016

Five PR Predictions For 2017

by: in: Crenshaw Communications, PR Fish Bowl

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing in the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before. With the year dwindling down, it’s time…
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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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October 28, 2016

5 PR Horror Stories And The Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive. You know, moments like the release of Burger King’s lettuce-stomping employee video. Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance…
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October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious…
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October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re…
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September 30, 2016

What PR Agencies Can Learn From Advertising Week

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thousands of public relations, advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the…
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September 27, 2016

How To Add “Borrowed Interest” To Your PR Campaign

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a…
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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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