Crenshaw Communications



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July 24, 2014

How To Broker A Successful PR Partnership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary…
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July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus…
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July 1, 2014

PR Pros: How Thinking Like a Pre-Schooler Can Give You Some Fresh Perspective

by: in: Crenshaw Communications, PR Fish Bowl, public relations

 A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems…
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May 27, 2014

Five Steps To Mastering Media Training For B2B PR Clients

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Providing customized media training offers one of the best opportunities for a  B2B PR firm to impact client communications performance while also strengthening the relationship. The agency team can also come away with a deeper understanding of the company’s business goals, mission, and messaging, making for more successful media outcomes. Want to do media training…
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May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices.  Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview…
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May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health…
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March 28, 2014

Why You Need To Hire A PR Firm Now

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a…
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March 14, 2014

Put Your Best (PR) Face Forward

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do PR agency pros and their clients have something to learn from Pope Francis on his one-year anniversary? According to veteran papal watcher and professor Father John Wauck, perhaps so. “Francis is…a transparently happy person,” Wauck says. “And it sounds really simplistic, but unfeigned happiness on the part of a public figure is not that common.” Unfeigned…
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February 25, 2014

Convert A PR Project Into Ongoing Business With These Five Tips

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

The good news is after some blood, sweat and tears from the agency team, that tech or consumer PR client you’ve been after has awarded you the business. The bad news? It’s a project, wherein the agency must prove its marketing mettle to be considered for PR agency of record status. What can your brilliant…
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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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