Crenshaw Communications



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January 24, 2014

PR for Start-Ups: Avoid These Pitfalls

by: in: Crenshaw Communications, PR Fish Bowl, public relations

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to…
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January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

by: in: Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in…
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January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR…
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January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered…
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December 20, 2013

TGIF: “At the End of the Day” PR Pros, Put an End to Cliches!

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

An informal poll shows that the average public relations practitioner can spend up to half their day writing. This includes memos, strategic communications plans, creative PR pitch letters, blogs and press releases. It is a challenge to keep the writing fresh, concise, and interesting! The best writers often accomplish that by avoiding words and phrases…
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November 26, 2013

Preparing the Perfect RFP: Tips From A Top PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  As a PR agency professional, I’ve grappled with a fair share of requests for proposals, better known as RFPs. These documents can create excitement inside an agency, but since they often require an “all hands on deck” approach and usually include several PR firms, they’re regarded as a necessary evil. But the issuance of…
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November 8, 2013

TGIF: Awards Equal Rewards when PR Firms Win One for the Client

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In an earlier post we discussed the mechanics of entering a B2B PR or consumer public relations client in an awards competition. Here is a brief case study on how we “scored” meaningful recognition for a hard-to-categorize client. Our agency recently entered a small business specializing in deluxe packaged travel for non-profits,started by two entrepreneurs,…
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October 29, 2013

Don’t Call Them Mommy Bloggers…But Do Call Them!

by: in: Crenshaw Communications, PR Fish Bowl

In light of Martha Stewart’s recent comments about bloggers, where she dismissed them as “not trained editors and writers,” and lacking in expertise, it may be time to revisit blogger relations for PR professionals. To be fair to Martha, she seemed to be targeting actress and self-appointed lifestyle guru Gwyneth Paltrow during the interview in…
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October 10, 2013

TGIF: B2B PR Doesn’t Have to be Boring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness…
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October 8, 2013

Tuesday Tips: Creative Strategies for B2B Tech PR

by: in: Crenshaw Communications, PR Fish Bowl

Public relations work for B2B technology clients is fascinating and often complex, but its tactics are fairly straightforward. After all, your client’s target audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth…
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October 4, 2013

TGIF: 5 Hot Content-Sharing Tools for Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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September 24, 2013

Tuesday Tips: Six Steps To Creative PR Brainstorms

by: in: creativity, Crenshaw Communications, PR Fish Bowl

Many successful PR and marketing campaigns have started with a      simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small…
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September 17, 2013

Tuesday Tips: PR Pointers for Mobile Content

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more…
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September 6, 2013

TGIF: The Best PR Advice I Ever Got from Grandma

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management

This weekend marks that most Hallmark-esque of holidays, Grandparent’s Day. While the day may have been created to sell more cards, the sentiment is a good one. It’s true, your grandparents may not use a smartphone or follow you on Instagram, but the odds are that advice you’ve received from them is applicable to the…
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