Crenshaw Communications

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September 6, 2013

TGIF: The Best PR Advice I Ever Got from Grandma

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management

This weekend marks that most Hallmark-esque of holidays, Grandparent’s Day. While the day may have been created to sell more cards, the sentiment is a good one. It’s true, your grandparents may not use a smartphone or follow you on Instagram, but the odds are that advice you’ve received from them is applicable to the…
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July 23, 2013

Tuesday Tips: Managing Multiple Agency Relationships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Being a successful PR pro goes hand-in-hand with successfully navigating multiple relationships around you: getting the media what they need, on deadline; answering to multiple supervisors who oversee different accounts; and of course, making all your clients happy. If the juggling act among media, supervisors, colleagues, and clients weren’t enough, now throw more agencies into…
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July 15, 2013

Tuesday Tips: Five Timeless PR Tips to a Successful Grand Opening

by: in: Crenshaw Communications, PR Fish Bowl

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company…
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June 28, 2013

TGIF: Wendy Davis Stands and Delivers and a PR Star is Born

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was late to the party, social media fans were mesmerized by the Democrat’s 13-hour filibuster to block what many saw as a highly-restrictive abortion…
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June 18, 2013

Tuesday Tips: PR Tips For The Big Media Interview

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t…
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June 11, 2013

Tuesday Tips: Overcoming the “Sweatiest” PR Moments

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons. After crowd sourcing some PR colleagues, here are some of the most sweat-worthy PR moments folks have dealt with and tips for overcoming them:…
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June 6, 2013

TGIF: The Key to Good PR Is Persuasion

by: in: Crenshaw Communications, PR Fish Bowl

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend…
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June 5, 2013

Tuesday Tips: To Friend or Not to Friend? Best Practices for Connecting with Clients on Social Media

by: in: Crenshaw Communications, PR Fish Bowl, public relations

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user…
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