PR Fish Bowl



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May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team  must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client,…
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April 26, 2018

NFL PR: Protest Is On The Clock

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
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April 24, 2018

Influencer Relations For B2B Brands

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Yet influencer PR for B2B brands is also an effective way to reach prospects throughout the customer journey, from lead generation to purchase and beyond. For B2B companies, programs that involve third-party influencers can require more…
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April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley…
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April 12, 2018

8 PR Tools for B2B Thought Leadership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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March 20, 2018

How PR Measures Corporate Reputation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can…
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March 13, 2018

Global PR Trends And Practices In An Age Of Uncertainty

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Every two years, the New York-based Corporate Communication International (CCI), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offers fascinating insights about the PR landscape today. Speed…
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March 7, 2018

The Evolution Of Social Marketing In PR: A Snapshot

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an…
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February 22, 2018

How Good PR Builds Competitive Advantage for Startups

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Gaining competitive advantage with PR programs comprised of media relations, reputation management, and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many operate in a crowded environment prone to fast changes and quick obsolescence. While solid business strategy and a good marketing plan are fundamental, a…
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