public relations

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March 31, 2020

Starting A New Job, But On Zoom

by: in: PR Fish Bowl, public relations

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to…
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March 6, 2020

10 Great Ways To Show Employee Appreciation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

The first Friday of March is National Employee Appreciation Day, when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. At Crenshaw, we have a great group of people…
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March 3, 2020

Supercharge Your B2B PR With Newsjacking

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast,…
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February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay…
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January 16, 2020

5 PR Takeaways From NRF 2020

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for…
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November 22, 2019

A PR Guide To Surviving Thanksgiving

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last year’s…
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August 27, 2019

How Simple Automation Saves Time And Tedium In PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely…
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February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend –…
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February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight…
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January 30, 2018

9 Blogs To Make You PR-Smart

by: in: PR Fish Bowl, public relations

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer…
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January 25, 2018

What PR Can Learn From The Oscar Nominees

by: in: PR Fish Bowl, public relations

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences…
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November 17, 2017

Celebrating This Season’s PR Turkeys

by: in: PR Fish Bowl, public relations

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives.  Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider…
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