Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own…
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Whether you run a tech start-up or manage an established brand, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some…
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Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly…
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