The ad tech marketplace created by the explosion in data-driven marketing and digital advertising has never been more dynamic. There is plenty of opportunity for growth, as well as plenty of competition for funding, talent, and public visibility that can drive both. A strategic public relations program can help support a unique and well-differentiated sales proposition for any brand in the ad tech industry.
Managing Global Media Assets Global businesses spend millions to create top advertising content, but as much as one-third of marketing assets can go unused. UK-based Adstream works with 7,000 global agencies and brands to manage all-important TV, video and other media assets and to enable creative collaboration and efficient distribution of marketing content. Following its acquisition […]
Read More
Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital. Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, and articulated industry-leading positions on […]
Read More
Making Email Work Goodbye, Glengarry! Today’s sales professionals are smarter, more consultative, and more transparent than ever, but they don’t have all the right tools to help them truly excel. Email is a big part of selling today, yet it gets in the way of productivity. ToutApp’s sales software removes common frustrations of email selling […]
Read More
Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf Revitalizing Retail Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile […]
Read More
Making Buying Decisions Easy Purch (formerly TechMediaNetwork), attracts 98 million unique monthly readers to brands like LAPTOP, Space.com, and Live Science. Our team supported Purch’s acquisition of Bestofmedia Group and its rebranding to reflect its status as a buying decision platform that offers the content and community to make complex purchase decisions easy. We highlight […]
Read MorePR is a differentiator for brands in the ad tech industry. Adtech brands looking to achieve specific business goals, including rapid scalability or diversification of the business, additional funding rounds, or even a liquidity event, can benefit from PR.
Ad Tech Industry Challenges
Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. Some view ad tech as a subcategory of martech, but in many ways, ad tech is unique with its own focuses, goals, and challenges. Even as its own category, the ad tech space is crowded and competitive, making it challenging for brands to differentiate themselves from the competition.
Public Relations Strategies for Ad Tech Brands
Public relations can help ad tech brands build awareness, credibility, and trust, and differentiate themselves from the competition.
The right public relations approach for an ad tech company is proactive. It starts with a demonstration of dynamic leadership and a sense of a company’s relevance to topical ad tech trends and emerging issues. Today’s data-driven marketplace is alive with buzzwords and hot topics like the move to programmatic advertising, the growth of native advertising, ad viewability, and brand safety that represent opportunities to heighten positive visibility for a business and its key players. A PR strategy focused on building relevant content within these topics can help grow an ad tech business.
PR Results for Ad Tech Companies
At Crenshaw Communications, our team is grounded in the technologies and trends that drive adtech, marketing technology, and ancillary business services. We understand what it takes to create great PR for ad tech companies.
Ready to differentiate your ad tech brand from the competition? Contact us to learn more about our PR services for ad tech brands.