Ad Tech

The ad tech marketplace created by the explosion in data-driven marketing and digital advertising has never been more dynamic. There is plenty of opportunity for growth, as well as plenty of competition for funding, talent, and the public visibility that can drive both. A strategic public relations program can help support a unique and well differentiated sales proposition for any brand in the ad or marketing technology space. 

Ad Tech • March 2, 2016

Adstream

Managing Global Media Assets Global businesses spend millions to create top advertising content, but as much as one-third of marketing assets can go unused. UK-based Adstream works with 7,000 global agencies and brands to manage all-important TV, video and other media assets and to enable creative collaboration and efficient distribution of marketing content. Following its acquisition […]

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Ad Tech • May 17, 2015

Silverpop

Marketing Technology That Builds Business Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital.  Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, […]

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Ad Tech • February 10, 2015

ToutApp Closes The Deal

Making Email Work Goodbye, Glengarry! Today’s sales professionals are smarter, more consultative, and more transparent than ever, but they don’t have all the right tools to help them truly excel. Email is a big part of selling today, yet it gets in the way of productivity. ToutApp’s sales software removes common frustrations of email selling […]

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Ad Tech • January 23, 2015

Retale.com

Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf Revitalizing Retail Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile […]

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Ad Tech • June 4, 2014

Purch

Making Buying Decisions Easy Purch (formerly TechMediaNetwork), attracts 98 million unique monthly readers to brands like LAPTOP, Space.com, and Live Science. Our team supported Purch’s acquisition of Bestofmedia Group and its rebranding to reflect its status as a buying decision platform that offers the content and community to make complex purchase decisions easy. We highlight […]

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Building a Reputation for Brand Safety and Suitability

A strategic public relations program can be focused to achieve specific business goals, such as rapid scalability or diversification of the business, additional funding rounds, or even a liquidity event.

The right public relations approach for an ad tech or marketing technology company starts with a demonstration of dynamic leadership and a sense of a company’s relevance to topical ad tech trends and emerging issues. Today’s data-driven marketplace is alive with buzzwords and hot topics like the move to programmatic advertising; the growth of native advertising; ad viewability; brand safety; and other topics that represent opportunities to heighten positive visibility for a business and its key players. A PR strategy focused on building relevant content within these topics can help grow your ad tech business. Our team can help construct a well-designed and well-crafted content marketing program to help customers find and assess providers through quality, keyword-rich content that is highly searchable.

As with other B2B professional services, marketing digital technology products and services through strategic public relations requires a long-term approach that places senior executives in front of customers and partners. High-visibility conference speaking opportunities, executive panels, trade bylines, and business broadcast interviews are all essential PR tools. At Crenshaw, our team is grounded in the technologies and trends that drive ad tech, marketing technology and ancillary business services. Please check out case histories of our ad tech PR work here.