B2B Communications & Professional Services PR

B2B public relations have been dramatically changed and even revitalized by the growth of social media and content sharing. Media placements and bylined articles or customer testimonials are now just a starting point when it comes to B2B PR and marketing. Crenshaw Communications offers strong expertise and deep experience in B2B PR and professional services.

B2B Communications & Professional Services PR • July 10, 2019

Fractal Analytics

Harnessing AI’s Power Corporate investment in artificial intelligence is exploding. But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization.  Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re […]

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B2B Communications & Professional Services PR • April 11, 2019

Bizzabo

Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete […]

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B2B Communications & Professional Services PR • April 11, 2019

BrandTotal

Winning At Digital Marketing Digital and social marketing is a battle for attention. Yet with 85% of sponsored content on platforms like Facebook being ‘dark posts,’ or seen only by specific users, marketers face a visibility gap. BrandTotal empowers marketing insights through competitive intelligence powered by AI. Our team helps BrandTotal raise its profile within […]

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B2B Communications & Professional Services PR • July 9, 2018

Smart Communications

Making Conversations Smarter For major businesses, interactions with customers and partners have become more complex, and most recognize that customer communications increasingly takes place in an interactive and real-time context. As a leader in CCM, Smart Communications helps the world’s largest enterprises, many in highly regulated industries, communicate with their customers better and more efficiently. […]

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B2B Communications & Professional Services PR • July 9, 2018

F-Secure

In Cybersecurity, Innovation Counts Finnish cybersecurity provider F-Secure has a strong portfolio of consumer and corporate products and is well known in Europe. Our team has helped it expand visibility for new B2B products and services and build recognition for its use of data and artificial intelligence. Stories like a Wired feature on its discovery […]

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B2B PR and Marketing Strategies That Change Perception and Trigger Action

There are more opportunities than ever before to integrate B2B marketing strategies with PR and earned media efforts. Our most successful B2B PR campaigns involve high-quality content creation and content marketing, a robust social media component, and strategically designed tactics that drive executive visibility, like bylined articles, customer testimonials, and speaking opportunities.

Unlike consumer-directed PR programs, B2B public relations focuses on a narrow professional universe of media outlets and requires strong industry knowledge, greater frequency for earned media placement, and depth of content. In our view, effective B2B PR is enabled by specialized writing skills, creativity, precise planning and great media contacts. As a B2B PR agency, we combine all of those elements to develop and execute programs that drive visibility, confer authority, and support business results.

We are fluent in blending traditional PR tactics and techniques with digital and social strategies for reaching influencers and building the top of the funnel. For more information about our B2B services, contact us.