B2B public relations have been dramatically changed and even revitalized by the growth of social media and content sharing. Media placements and bylined articles or customer testimonials are now just a starting point when it comes to B2B PR and marketing. Crenshaw Communications can help you explore the opportunities available to strengthen the PR strategy for your B2B technology brand.
Delivering Reader Engagement Media audiences today are fragmented. Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention. Until Arkadium. Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue. We’ve helped Arkadium build its […]
Read More
Our Work: Big Data, Simplified Tel Aviv-based Xplenty offers cloud technology to make data processing simple for professionals who aren’t versed in Hadoop, the open-source software framework that is indispensable for major technology companies, yet difficult to master. The rise of data analytics outsourcing to the cloud and the need to integrate various data sources […]
Read More
Marketing Technology That Builds Business Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital. Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, […]
Read More
Making Buying Decisions Easy Purch (formerly TechMediaNetwork), attracts 98 million unique monthly readers to brands like LAPTOP, Space.com, and Live Science. Our team supported Purch’s acquisition of Bestofmedia Group and its rebranding to reflect its status as a buying decision platform that offers the content and community to make complex purchase decisions easy. We highlight […]
Read More
Boring? Think Again. For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the […]
Read MoreThere are more opportunities than ever before to integrate marketing strategies with B2B tech PR and earned media efforts. Our most successful B2B technology PR campaigns involve high-quality content creation and content marketing, a robust social media component, and strategically designed tactics that drive executive visibility, like bylined articles, customer testimonials, and speaking opportunities. These campaigns and tech PR strategies help to boost brand recognition and adoption of your products within your target B2B market.
Unlike consumer-directed PR programs, B2B public relations focuses on a narrow professional universe of media outlets and requires strong industry knowledge, greater frequency for earned media placement, and depth of content. In our view, effective B2B PR is enabled by specialized writing skills, creativity, precise planning and great media contacts. As a B2B PR agency specializing in B2B technology, we combine all of those elements to develop and execute programs that drive visibility, confer authority, and support business results.
We are fluent in creating B2B public relations strategies that blend traditional PR tactics and techniques with digital and social strategies for reaching influencers and building the top of the funnel. For more information about our B2B technology PR services, contact us.