B2B Communications & Professional Services PR
B2B PR and Marketing Strategies That Change Perception and Trigger Action
B2B public relations have been dramatically changed and even revitalized by the growth of social media and content sharing. Media placements and bylined articles or customer testimonials are now just a starting point when it comes to B2B PR and marketing. Crenshaw Communications offers strong expertise and deep experience in B2B PR and professional services, and we are fluent in blending traditional PR tactics and techniques with digital and social strategies for reaching influencers and building the top of the funnel.
Our B2B PR Agency Approach Focuses on Integrated Strategy
There are more opportunities than ever before to integrate B2B marketing strategies with PR and earned media efforts. Our most successful B2B PR campaigns involve high-quality content creation and content marketing, a robust social media component, and strategically designed tactics that drive executive visibility, like bylined articles, customer testimonials, and speaking opportunities.
Unlike consumer-directed PR programs, B2B public relations focuses on a narrow professional universe of media outlets and requires strong industry knowledge, greater frequency for earned media placement, and depth of content. In our view, effective B2B PR is enabled by specialized writing skills, creativity, precise planning and great media contacts. As a B2B PR agency, we combine all of those elements to develop and execute programs that drive visibility, confer authority, and support business results.
For more information about our B2B services, contact us.