B2B Communications & Professional Services PR

BizzaboUnleashing the Power of EventsLearn More

BrandTotalShining A Light On "Dark Marketing"Learn More

Fractal AnalyticsTapping The Business Potential of AILearn More

Smart CommunicationsScaling The ConversationLearn More

F-SecureCelebrating A Cybersecurity InnovatorLearn More

ArkadiumEngagement Through Interactive ContentLearn More

AOL PlatformsBuilding Brand Performance OnlineLearn More

AdstreamManaging The World's Marketing AssetsLearn More

JopwellConnecting Qualified Minority Candidates With Top EmployersLearn More

SyncronSupply Chain Management for a Global MarketplaceLearn More

XplentyData Integration In The CloudLearn More

SilverpopMarketing Technology That Builds BusinessLearn More

HiFX: U.K. FinTech Plus U.S. Market ExpertiseLearn More

PurchMarrying Content and CommerceLearn More

Exponential InteractiveTurning Big Data Into Marketable IntelligenceLearn More

McGraw Hill Federal Credit UnionWho Says Credit Unions Are Boring?Learn More

Mitch-StuartTapping the Power of Luxury TravelLearn More

Kantar MediaSetting the Standard for Audience MeasurementLearn More

B2B PR and Marketing Strategies That Change Perception and Trigger Action

B2B public relations have been dramatically changed and even revitalized by the growth of social media and content sharing. Media placements and bylined articles or customer testimonials are now just a starting point when it comes to B2B PR and marketing. Crenshaw Communications offers strong expertise and deep experience in B2B PR and professional services, and we are fluent in blending traditional PR tactics and techniques with digital and social strategies for reaching influencers and building the top of the funnel.

Our B2B PR Agency Approach Focuses on Integrated Strategy

There are more opportunities than ever before to integrate B2B marketing strategies with PR and earned media efforts. Our most successful B2B PR campaigns involve high-quality content creation and content marketing, a robust social media component, and strategically designed tactics that drive executive visibility, like bylined articles, customer testimonials, and speaking opportunities.

Unlike consumer-directed PR programs, B2B public relations focuses on a narrow professional universe of media outlets and requires strong industry knowledge, greater frequency for earned media placement, and depth of content. In our view, effective B2B PR is enabled by specialized writing skills, creativity, precise planning and great media contacts. As a B2B PR agency, we combine all of those elements to develop and execute programs that drive visibility, confer authority, and support business results.

For more information about our B2B services, contact us.