Consumer and Lifestyle

Telling a consumer technology brand’s story through a concentrated PR strategy lets the public know about a company, its technology products and their value to the consumer. Communicating this message is vital because the consumer tech marketplace is fiercely competitive, and buyers are in control. To stand out, a consumer tech brand’s story must be meaningful, and it must reach consumers through what they’re reading, watching or browsing.

Consumer and Lifestyle • April 22, 2012

Sundial Brands

Tapping A “New” General Market Richelieu Dennis started selling shea butter creams from a street cart in Harlem in the 90s after civil war in his native Liberia prevented him from returning home. Today, Shea Moisture products are in Target, Walgreens, and Wal-Mart. What was once “multicultural” is now mainstream, and a new marketplace has […]

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Consumer and Lifestyle • February 22, 2012

Verizon Wireless

Connecting with Customers Another example of our success in retail and technology PR is recent work for Verizon Wireless. Our media relations and social media initiatives are as diverse as Verizon’s multicultural customer base. Successful initiatives include the unveiling of Viva Movil, Verizon’s teaming with Latina superstar Jennifer Lopez;  the smash launch of Samsung’s Galaxy […]

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Consumer and Lifestyle • January 27, 2012


When High-Tech Is High-Style For over a decade, we supported several product lines for Sharp Electronics, including the AQUOS flat-panel LCD television launch. A core technology PR program that focused on generating positive media reviews was complemented by a lifestyle outreach that successfully positioned AQUOS as a high-tech, high-style product and differentiated it from the […]

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Consumer and Lifestyle • November 16, 2011

Yes, Dukan!

Hefty Results For A Slimming Proposition For French physician Pierre Dukan’s sensational weight-loss coaching service, we helped build visibility and cut through competitive noise to reach weight-conscious females and influencers with news of the Dukan method and its recipe for success. Building on the doctor’s personalization and motivation techniques, we generated buzz and encouraged trial […]

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Consumer and Lifestyle • June 17, 2011


Taking the LifeWise Pledge Our team mounted a high-profile visibility campaign for the launch of the LifeWise brand of personal wellness products for mass market distribution. The strategy: build a new brand to be carried exclusively by RadioShack stores, and position it as a change agent to help women take their health to heart. Actress Vanessa Williams […]

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Building Brand Awareness with a Consumer Tech PR Agency

At Crenshaw, we recognize that every consumer public relations campaign demands a unique approach to ensure success. Our teams customize B2C PR for each consumer technology brand. This means established products can stand out—and emerging technologies will develop identities. We integrate classic storytelling with social media and direct marketing to drive coverage and influence buying decisions. Our agency is passionate about communicating the unique benefits of each tech company’s products and services.  

An agency that specializes in consumer public relations works diligently to build brand recognition for its clients. Consumer technology has become a crowded market, so in order to stand out and experience success, brands need to establish trust with potential customers. With the right PR, a company’s target audience is more familiar with its products and often grows to trust them over time. Our team has generated interest and built brand loyalty for a variety of traditional and direct-to-consumer technology brands through a strategy that blends earned media, customer reviews and social media. We’re a consumer tech PR agency with experience ranging from  wearables to robotics, dedicated to delivering results that have a positive business impact. By using our expertise, companies have gained increased recognition for brands in the retail, QSR, consumer and COVID-19 health, and home design sectors. 

Essentially, consumer tech PR is positive public exposure for a brand, product or company. It tells the world why a B2C technology business is committed to excellence and how it serves its customers. Perhaps most importantly, a successful public relations push can be the springboard for new customers and increased revenue. For information about our consumer technologyB2C public relations services, contact us.