Consumer and Lifestyle
Telling a Story: Consumer PR Strategies
Telling a brand’s story through a consumer PR strategy lets the public know about a company, its products and their value. Communicating this message is vital because the consumer marketplace is fiercely competitive, and buyers are in control. To stand out, a brand’s story must reach consumers through what they’re reading, watching or browsing. At Crenshaw, we recognize that every consumer public relations campaign demands a unique approach to ensure success. Our teams customize B2C PR for each brand. This means established products can stand out—and emerging ones will develop identities. We integrate classic storytelling with social media and direct marketing to drive coverage and influence buying decisions. Our agency is passionate about communicating the unique benefits of each company’s products and services.
Building Brand Awareness with a Consumer PR Agency
An agency that specializes in consumer public relations works diligently to build brand recognition for its clients. With the right PR, a company’s target audience is more familiar with its products and often grows to trust them over time. Our team has generated interest in a variety of traditional and direct-to-consumer brands through a strategy that blends earned media, customer reviews and social media. We’re a consumer PR agency with experience ranging from consumer electronics to wearables. By leveraging our expertise, companies have gained increased recognition for brands in the retail, QSR, beverage and alcohol, consumer health, and home design sectors. Our depth of experience extends from B2C to B2B public relations.
What is Consumer PR?
Essentially, consumer PR is positive public exposure for a brand, product or company. It tells the world why a B2C business is committed to excellence and how it serves its customers. Additionally, it can elevate the reputation of brands, leaders and innovators. Perhaps most importantly, a successful public relations push can be the springboard for new customers and increased revenue. For information about our B2C public relations, contact us .