Cybersecurity

Acquire New Clients with Cybersecurity Marketing Strategies

Through cybersecurity marketing strategies, Crenshaw helps companies that are competing within this vital industry build their brands and differentiate their offerings. Businesses that provide cybersecurity and security solutions need to maintain a positive profile in order to stand out in the crowded U.S. market. Expertise and technology matter in the field of cybersecurity. That’s why our campaigns help increase awareness of the knowledge, experience and technological innovation behind the company name. Our teams are prepared to maximize opportunities for valuable media coverage and communicate complex concepts in a way the public understands. Our media work, in combination with our cybersecurity marketing strategies, can speak to a company’s future clients—those decision-makers at the small business, partner or reseller and enterprise level. We have established a track record of creating successful marketing campaigns and public relations programs for companies such as Avast, F-Secure, and Infosecurity NA. Our PR and marketing work across industries demonstrates our ability to enhance a company’s name recognition while communicating the unique selling points of their products and services.

Building a Cybersecurity Marketing and PR Plan for Success

Implementing effective marketing strategies means security businesses can move closer toward achieving their business goals. We use a proactive strategy to generate earned media coverage for our clients. We also offer a rapid-response plan, enabling our client experts to provide valuable commentary about breaking news stories or offer advice on public cybersecurity concerns. A successful cybersecurity marketing and PR plan includes both positive media and thought leadership exposure. Thought leadership programs allow our clients to share their opinions, ideas and forecasts within the marketplace of industry ideas.  Through these programs, company’s leaders, innovators and other professionals can differentiate their security brand’s identity. For more information on security public relations and marketing, contact us today.