Financial Services and FinTech

Our team has developed and managed outstandingly successful PR and communications campaigns for a wealth of financial services clients, including credit unions, insurance companies and financial services professionals. We develop PR and marketing strategies for financial services companies that are designed to reach individuals as well as small business operators and financial advisers.

Financial Services and FinTech • January 19, 2015

HiFX

Currency Transfer Made Simple The world’s getting smaller, and business today is borderless. For those companies or consumers who make payments or transfer funds outside the United States or Canada, HiFX offers an elegant, secure, and high-tech solution. Backed by Euronet Worldwide, Inc, HiFX is a leading international payments and foreign exchange services provider and […]

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Financial Services and FinTech • September 4, 2013

McGraw Hill Federal Credit Union

Boring? Think Again. For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the […]

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High Impact Financial Services PR

Many businesses in the financial sector are under pressure, even as the economy recovers, and some have suffered a reputation downturn since the economic recession of 2008. Mistrust of financial institutions is at an all-time high, with many perceived as less than transparent, or even insensitive to the needs of ordinary consumers. The Main Street/Wall Street divide persists. While restoring trust starts with a company’s core values and business practices, a strategic financial services PR program can help bridge the credibility gap and engage consumers and business partners.

On the B2C side, we have created a “financial wellness” education program that combines media relations with direct outreach through local-market events, interviews with third-party experts, and promotion of assessment tools. Our team has made very successful use of financial services PR tactics like consumer surveys, bylined executive content, research partnerships, and senior officer speaking opportunities to develop an industry leadership position for clients and to showcase a knowledge of and commitment to business and individual customers.

For a financial services company of any size, a well-designed communications program can help a company communicate its values, demonstrate commitment to both customers and the community, and build critical business relationships.

Our experience includes top-notch work in areas such as accounting, insurance, and wealth management, and we’re familiar with the role and impact of digital technology and infrastructure on investing, banking, and financial management. For more information about our work in the financial services industry, contact us.