Our team has developed and managed outstandingly successful PR and communications campaigns for a wealth of financial services clients, including credit unions, insurance companies and financial services professionals. We also develop PR and marketing strategies for FinTech companies that are designed to reach individuals as well as small business operators and financial advisers.
Currency Transfer Made Simple The world’s getting smaller, and business today is borderless. For those companies or consumers who make payments or transfer funds outside the United States or Canada, HiFX offers an elegant, secure, and high-tech solution. Backed by Euronet Worldwide, Inc, HiFX is a leading international payments and foreign exchange services provider and […]
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Boring? Think Again. For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the […]
Read MoreMany businesses in the financial sector are under pressure during continuous economic changes. Mistrust of financial institutions is at an all-time high, with many perceived as less than transparent, or even insensitive to the needs of ordinary consumers. While restoring trust starts with a company’s core values and business practices, a strategic financial services PR program can help bridge the credibility gap and engage consumers and business partners. Our team has made very successful use of financial services PR tactics like consumer surveys, bylined executive content, research partnerships, and senior officer speaking opportunities to develop an industry leadership position for clients and to showcase a knowledge of and commitment to business and individual customers.
On the other hand, the FinTech industry has seen significant growth in recent years, with an increase in both B2B and consumer solutions. For customers to embrace your FinTech brand, they must appreciate the value of your solution and target consumers must trust your brand proposition. We’re experienced in developing dedicated FinTech PR and marketing strategies, and we’re familiar with the impact of digital technology and infrastructure on the financial industry.
For a financial company of any size and focus, a well-designed communications program can help a company communicate its values, demonstrate commitment to both customers and the community, and build critical business relationships. For more information about our work in the financial services industry, contact us.