Public Relations for Nonprofit Organizations
Our team has helped many non-profits, mission-driven NGOs and trade associations, and philanthropic groups advance their cause through strategic public relations. We have also managed highly successful PR initiatives on behalf of corporate foundations engaged in community giving and charitable support, and we offer insights into some of the most significant trends that affect these partnerships.
Nonprofits who understand the needs and strategies of corporate donors are positioned to reap the benefits and gain a competitive fundraising edge. Our team can help them recognize and take advantage of the developments that impact visibility and fundraising outcomes, like the growth of corporate social responsibility as a corporate strategy for many top businesses and brands. Our experience in corporate communications, coupled with our understanding of the needs of nonprofits, make us ideally suited to develop mutually beneficial relationships between the two.
On the positive side, charitable donations are finally rebounding with the slowly recovering economy, and corporate giving nearly back to pre-recession levels, according to the giving USA Foundation. Companies are open to philanthropic partnerships, and many realize that they have an important stake in social issues like literacy, sustainability, health or community-building.
At the same time, corporate giving is under scrutiny, with companies more serious and exacting about expected outcomes related to philanthropic gifts and social marketing programs.
Marketing Ideas for Charities and Nonprofits: Beyond Fundraising Dinners
Corporate relationships are vital to most nonprofits, but consumer-focused campaigns that spur individual giving are equally important to fundraising and brand image. The most successful philanthropies have moved beyond direct-marketing and fundraising events to embrace social media to help tap positive sentiment, leverage the power of social relationships, and turn emotion into action.
We can help nonprofits and NGOs develop social and digital marketing strategies and traditional media relations tactics to seize popular attention, generate positive media coverage, and create long-lasting partnerships with consumers and businesses.
For more information about our work with nonprofit organizations, contact us.