Our Work
Cybersecurity, Technology Products and Services
avast!
avast! Gets America Talking (like a pirate!) With Crenshaw at the helm, software PR need not be dull. International Talk Like a Pirate Day offered an offbeat opportunity for avast! (the name means “halt“ in pirate-speak, which is exactly what the free downloadable software does to viruses and malware.) Seeing gold in the story, avast […]
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Technology Products and Services
Dignity Memorial
Standing for Those Who Stood For Us Our team was honored to help create a national profile for Dignity Memorial’s Homeless Veterans Burial Program, a collaboration by Dignity Memorial funeral services, the U.S. Department of Veterans Affairs, and veterans’ advocates. The program provides services with full military honors for veterans with no family to claim […]
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World Center Hotel
Hotel Leads Downtown Revitalization We go beyond conventional travel and tourism public relations to support strong brand differentiation and marketing integration. Our chief strategy for the new World Center Hotel was to position the property’s initially controversial location – at the site of the rising World Trade Center – as a sign of the long-awaited revitalization of downtown […]
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Retail Technology
SHOP.com
Marketing to Women Women are today’s “Chief Purchasing Officers,” yet shopping sites are challenged to differentiate and attract female shoppers. To support SHOP.COM, a comparison shopping site positioned as the ultimate destination for busy, value-conscious females, we had a simple strategy: use keyword-friendly content and contests and PR to create awareness among online shoppers and […]
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