Launch The Torpedoes!
To launch Quiznos’ Toasty Torpedo sandwich, we offered writers and social influencers a taste of its saucy TV ad campaign, generating over 900,000 views and hundreds of comments. We then served up a media relations program highlighting its product and pricing strategy in the “food fight” with larger QSR competitors. It was topped off with a video contest that challenged fans to tell “Where Do You Torpedo?” to highlight its portability. The result? A highly successful launch for Toasty Torpedo and positive coverage and positioning for Quiznos during a challenging economic period.Learn More
Getting Everyone in the Game
We helped position GameStop as THE experts on the cultural phenomenon that is gaming, targeting not only Millennials and teens but women and 35+ gamers. For key launches, we set up “midnight madness” promotions with A-list celebrities or, for Guitar Hero World Tour, rock’n’roll favorites. Attendees showed their chops with a guitar shred-off with celeb gamers like Blake Lively, generating widespread coverage and broadcast visibility on 27 TV and radio outlets.Learn More
Writing The Book on Thought Leadership
Books and Brand Marketing
Business book publication and marketing is a highly specialized activity that builds enormous brand value for authors and businesses. A book can be a strong marketing and publicity tool, provoking conversations and credibility for an author’s brand with media clients and prospects. We’ve handled every aspect of the creation of over a dozen books, including content development, editing, publicity, and endorsements.Learn More