Our Work

We tell stories that differentiate high-growth companies.

Artificial Intelligence, B2B Communications & Professional Services PR, Technology Products and Services


Optimizing The Aftermarket

Supply-chain challenges cost time, money, and customer good will. Stockholm-based Syncron is the only aftermarket service provider that focuses exclusively on service parts management and pricing for the world’s leading manufacturers. Syncron’s SaaS solutions enable companies to transform their aftermarket service operations to dramatically increase profitability, cash flow and customer loyalty. We help Syncron differentiate its offering, stand as an industry thought leader, and influence prospects through earned media features, bylined content, and analyst relations.

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Helping Creative Collaboration Flourish

WeTransfer, the cloud-based global file sharing service, provides a creative and inspiring space for people to share files without the complications of logins, signups, or banner advertising. After exponential growth in Europe, the Amsterdam-based WeTransfer has set out to conquer the United States. We help call attention to WeTransfer’s elegant and compelling aesthetic, its status as a unique venue for brand advertisers, and its growing reputation as the file-sharing service of choice for the creative community.

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B2B Communications & Professional Services PR, Technology Products and Services


Our Work: Big Data, Simplified

Tel Aviv-based Xplenty offers cloud technology to make data processing simple for professionals who aren’t versed in Hadoop, the open-source software framework that is indispensable for major technology companies, yet difficult to master.

The rise of data analytics outsourcing to the cloud and the need to integrate various data sources drives Xplenty’s story. We help it generate awareness, differentiate its brand and attract partners and customers through high-visibility placements in top-tier technology press and key conferences.


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Small Town Brewery

Small Town Makes A Big Splash

It’s been called “nostalgia in a bottle,” “a new kind of beer sweeping the nation” and “one of the fastest-growing products in U.S. beer aisles” by The Wall Street Journal.

The delicious recipe and fascinating story behind Small Town Brewery’s Not Your Father’s Root Beer helped make the newly national alcoholic root beer the “discovery” of the summer as millions of adults fell in love with the brew. We’re busy supporting the brand’s growth as well as promoting exciting new products resulting from Small Town’s dedication to gruit-inspired beers with classic American flavors.

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Ad Tech, B2B Communications & Professional Services PR


Marketing Technology That Builds Business

Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital.  Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, and articulated industry-leading positions on the rise of behavioral marketing and the power of email used with social, local, and mobile applications. The three-year campaign was fundamental in raising Silverpop’s visibility and paving the way for its acquisition by IBM.

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