Pabst Brewing Company
Tapping A Storied History
We are proud to partner with the Pabst Brewing Company for the relaunch of its iconic craft beer, Ballantine IPA. A legendary 136-year-old brew, the beer was painstakingly reverse-engineered by the Ballantine master brewer with a recipe that left no detail to chance. We help the brand bring its story full circle, building media coverage and word-of-mouth among beer geeks, critics, and everyday fans.
Hailed by USA Today as a “hipster” brand that “could also seduce craft beer drinkers,” the hoppy brew is off to strong start as it rolls out in Northeast regional markets. Craft beer lovers, rejoice!Learn More
Original Art, Original You!
After a track record of success for online art company 20×200, we were brought in by UGallery, the original art e-commerce leader and a top site for new and emerging artists. Our program engages a diverse audience from the art, home design, tech, and business media sectors, capturing the attention of bloggers, art collectors, and interior design professionals. When UGallery joined with Amazon Art, Amazon’s new online art marketplace, we were ready with a proactive media relations program that built upon UGallery’s position at the crest of a new, disruptive trend in the art space.Learn More
A Roadmap for Success
skobbler uses the Open Street Map to create smart, location-aware apps and advanced map technology. Our team has helped skobbler build its user base, generate unprecedented visibility for new products, and literally take on the giants in the map business, Google and Apple. Tech-industry savvy and smart media strategy helped skobbler moving in a very positive direction, through placements in The Huffington Post, The Wall Street Journal, GigaOm, and USA Today. In 2014 the Berlin-based skobbler became part of Telenav, Inc. (NASDAQ: TNAV), the leader in personalized navigation.Learn More
Audio Content Goes Mobile
Findaway’s first success was its Playaway audiobook offering preloaded content to customers like libraries and schools. But audiobooks have changed! Our team led the PR launch of Findaway’s digital audio engine, driving coverage for the technology and its implications for the growth of audio content through mobile devices. Another winner was the announcement of NeRD, a secure e-reader that Findaway developed exclusively for the ultimate specialized audience, the U.S. Navy.Learn More
McGraw Hill Federal Credit Union
Boring? Think Again.
For McGraw Hill Federal Credit Union, we led a Valentine’s Day call for people to “break up” with big banks when they don’t feel the love from them, gaining extraordinary traction with personal finance and business press. We also helped MHFCU raise awareness of the surprising cost of money worries and the benefits that financial planning offers for individuals and entire companies. The program included category-leading financial wellness seminars with personal finance “rockstars” and a groundbreaking HR study on the impact of poor financial literacy on workplace productivity.Learn More