Our Work
Consumer and Lifestyle, Health, Wellness, & Lifestyle, Retail Technology, Technology Products and Services
Yes, Dukan!
Hefty Results For A Slimming Proposition For French physician Pierre Dukan’s sensational weight-loss coaching service, we helped build visibility and cut through competitive noise to reach weight-conscious females and influencers with news of the Dukan method and its recipe for success. Building on the doctor’s personalization and motivation techniques, we generated buzz and encouraged trial […]
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Consumer and Lifestyle, Health, Wellness, & Lifestyle, Technology Products and Services
LifeWise
Taking the LifeWise Pledge Our team mounted a high-profile visibility campaign for the launch of the LifeWise brand of personal wellness products for mass market distribution. The strategy: build a new brand to be carried exclusively by RadioShack stores, and position it as a change agent to help women take their health to heart. Actress Vanessa Williams […]
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Consumer and Lifestyle, Retail Technology
Sleepy’s
Waking Up A New Positioning for Sleepy’s We are one of the few New York PR firms with a deep expertise in retail. For the largest retailer of mattresses and sleep products in the U.S., we go beyond product PR to link the brand with wellness. We’ve dreamed up big ideas to call attention to […]
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