Retail Technology

With deep experience in retail technology PR and a grasp of critical and emerging trends that drive visibility for tech providers in the retail space, our team is well prepared to support business goals with strategic public relations. The rise of mobile commerce; the retail wallet; the growth of omnichannel retailing; showrooming and now, “webrooming”; and a trend toward increasingly data-driven marketing and marketing automation are just a few of the areas of opportunity.

Retail Technology • July 10, 2019

Fractal Analytics

Harnessing AI’s Power Corporate investment in artificial intelligence is exploding. But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization.  Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re […]

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Retail Technology • January 23, 2015

Retale.com

Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf Revitalizing Retail Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile […]

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Retail Technology • January 17, 2014

UGallery

Original Art, Original You!

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Retail Technology • August 22, 2013

Fast Company Targets SXSW

Target Takes SXSW With brand activation partner BMF media, we helped Fast Company charge up its SXSW presence and the launch of its breakthrough Retail Accelerator with retail giant and advertiser Target. We worked to gain media and tech influencer attention for the Target-sponsored “Fast Company Grill” and developer contest, aimed at promoting Target’s long-range […]

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Retail Technology • July 13, 2013

A Fresh Idea For The “Gifted Giver”

Making Life A Little Sweeter From the iconic fruit bouquets to its delicious dipped fruit, Edible Arrangements has set a new standard for those who are truly “gifted” at offering fresh, creative, and delectable gifts for others. We’ve helped Edible Arrangements tell the extraordinary success story of its founder Tariq Farid in the business and […]

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Retail Technology Trends Can Drive Positive PR Results

The ubiquity of ecommerce and the need for more sophisticated and customer-centric ecommerce services and solutions has opened up unprecedented potential for use of smart content and strategic marketing PR.

Another key aspect of PR in the retail and ecommerce context is the power of traditional consumer calendar for generating business media interest and attention. Back-to-school, “Black Friday,” and holidays are perennial news hooks that can be leveraged in fresh and interesting ways to benefit retail and ecommerce technology services and solutions.

The goal of a smart PR program for providers of retail and ecommerce technology solutions is to help make connections with decision-makers at established and emerging companies. We do that with tools like content marketing, executive visibility and “thought leadership,” and through the generation of earned media coverage in influential media outlets and blogs.

Success in B2B and B2C PR in retail and ecommerce goes beyond just the traditional retail mantra of the right product at the right price. Public relations can play a crucial role in the retail technology mix. The right PR partner is a team who combines relevant experience and media “hustle” with the strategic insights that drive industry visibility and thought leadership over the long term. Visit case histories of our retail and tech clients here.