Retail Technology

With deep experience in retail technology PR and a grasp of critical and emerging trends that drive visibility for tech providers in the retail space, our team is well prepared to support business goals with strategic public relations. The rise of mobile commerce; the retail wallet; the growth of omnichannel retailing; showrooming and now, “webrooming”; and a trend toward increasingly data-driven retail marketing and marketing automation are just a few of the areas of opportunity for a retail technology public relations strategy.

Retail Technology • April 22, 2012

Sundial Brands

Tapping A “New” General Market Richelieu Dennis started selling shea butter creams from a street cart in Harlem in the 90s after civil war in his native Liberia prevented him from returning home. Today, Shea Moisture products are in Target, Walgreens, and Wal-Mart. What was once “multicultural” is now mainstream, and a new marketplace has […]

Retail Technology • February 22, 2012

Verizon Wireless

Connecting with Customers Another example of our success in retail and technology PR is recent work for Verizon Wireless. Our media relations and social media initiatives are as diverse as Verizon’s multicultural customer base. Successful initiatives include the unveiling of Viva Movil, Verizon’s teaming with Latina superstar Jennifer Lopez; the smash launch of Samsung’s Galaxy […]

Retail Technology • January 30, 2012

Netpage

Making Print Interactive In 2013, we led a highly successful launch for Netpage, the app for print. With Netpage, readers can clip, save and share content from a magazine or other paper-based publication. For publishers, it delivers interactivity to catalogs, newspapers, ads, or even product packaging. Esquire’s use of Netpage generated enormous buzz, but it’s […]

Retail Technology • November 16, 2011

Yes, Dukan!

Hefty Results For A Slimming Proposition For French physician Pierre Dukan’s sensational weight-loss coaching service, we helped build visibility and cut through competitive noise to reach weight-conscious females and influencers with news of the Dukan method and its recipe for success. Building on the doctor’s personalization and motivation techniques, we generated buzz and encouraged trial […]

Retail Technology • March 14, 2011

Sleepy’s

Waking Up A New Positioning for Sleepy’s We are one of the few New York PR firms with a deep expertise in retail. For the largest retailer of mattresses and sleep products in the U.S., we go beyond product PR to link the brand with wellness. We’ve dreamed up big ideas to call attention to […]

Retail Technology Trends Can Drive Positive PR Results

The ubiquity of ecommerce and the need for more sophisticated and customer-centric ecommerce services and solutions has opened up unprecedented potential for use of smart content and strategic marketing PR in the retail technology space. Another key aspect of PR in the retail technology and ecommerce context is the power of the traditional consumer calendar for generating business media interest and attention. Back-to-school, “Black Friday,” and holidays are perennial news hooks that can be leveraged in fresh and interesting ways to benefit retail and ecommerce technology services and solutions.

The goal of a smart PR program for providers of retail and ecommerce technology solutions is to help make connections with decision-makers at established and emerging companies. We do that with tools like content marketing, executive visibility and “thought leadership,” and through the generation of earned media coverage in influential media outlets and blogs.

Public relations can play a crucial role in the retail technology mix. The right PR partner is a team who combines relevant experience, knowledge of retail technology trends, and media “hustle” with the strategic insights that drive industry visibility and thought leadership over the long term. Visit case histories of our retail technology clients here.