our work


Marketing Technology That Builds Business

Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital. Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, and articulated industry-leading positions on the rise of behavioral marketing and the power of email used with social, local, and mobile applications. The three-year campaign was fundamental in raising Silverpop’s visibility and paving the way for its acquisition by IBM.